Do you enjoy watching web series or original films on OTT platform? Have you signed up to one of these platforms? For instance, Netflix, Amazon Prime, Alt Balaji, Disney + Hotstar, Digi Movieplex etc. More than forty OTT platforms that are operating well in India in the moment.
Now what is the OTT platform is.
The OTT platform is an abbreviation for “Over-the-Top”. Over-the-Top platforms are a the latest delivery methods for Unique as well as original television programming and movies on the internet. You can access them at any time you like on a variety of gadgets like laptops, smartphones tablet computers and computers. It’s not connected to satellite broadcasts, traditional broadcasts and cable. Know here what is sivakarthikeyan wife name?
Today, the term ‘OTT streaming’ OTT streaming is frequently used.
OTT streaming is a premium service that provides superior quality through the top platform for content. A cable TV subscription is not necessary. It uses a different format that allows you to stream content on various devices that have an internet access.
Let’s look at the latest report states:
Economic Times has reported that in 2023, the OTT platform will grow into an industry with a size of around 12,000 crore. In 2018, the figure was 2,590 million.
Continued with additional information:
There are numerous OTT platforms that provide pay-per-view and free content. You can become a premium member and gain access to all the curated films and web series that are published and streamed on the platform. It is possible to subscribe annual or monthly. Additionally, you can access certain OTT platforms that do not charge their users. They display ads to earn revenue.
One of the most notable characteristics that characterize OTT:
It directs those who are watching:
It’s the perfect platform for reaching out directly to the audience you want to reach. You have complete control over the content you wish to view. OTT providers receive instant feedback from their users via the direct communication and interaction.
Freedom for consumers:
In this case, the consumers are leading. They’re in the driver’s seat. They separate the content they want to consume in a precise terms, and pay for the specific content. OTT allows users to adapt certain models to market conditions to maximize the amount of content. Additionally, this modern platform is opening the doors to independent content creators as well as communities.
Viewers have the ability to manage:
Additionally, OTT offers freedom to viewers in regards to control over content, user experience information, user experience and so on.
Ad-free content:
A majority of OTT platforms that require users be charged for premium quality content provide advertisements-free service. It’s annoying to see an ad that appears to be snarling at you when the heart-pounding climax close to revealing the true villain of the film. Therefore, to make people feel happy, OTT enabled SVOD or subscription services including TVOD, one-time purchase as well as other monetization strategies. If the revenue strategy is AVOD or advertising, this platform allows targeted ads, local content and complete control over the promotions, direct sponsorship and inventory.
The question is whether OTT is replacing conventional cable channels.
Let’s discuss.
With the ever-growing demand for OTT services, cable providers are suffering a serious hit. Today, consumers are looking for new content and would like to be in control of what they want to watchand how much they will pay for only the content they want to watch. Operators are bound to find new methods of marketing and providing.
But, they aren’t completely out of business since they are offering internet-based services. Furthermore, the major TV channel networks aren’t abandoning broadcast channels. They are now targeting OTT viewers by providing digital streaming through various platforms and applications.
Content is the main thing. Modern educated people want to experience every day something new. OTT platforms provide the perfect dosage for them. OTT platforms have captured around 7-9 percent of market share and revenues in the world of entertainment. More than 45 percent of OTT users are originated from India. According to estimates, by 2023, that number could exceed 50 millions. Furthermore, as per the forecast of Statista that by 2026 3,930.3 million OTT platform users will be in the market.
Reasons for the popularity of OTT
1. High-speed and affordable mobile internet and a discounted monthly subscription
OTT is affordable for pocket. The speed of the internet is very excellent. You can enjoy HD high-quality videos. If you take the global count, Disney + Hotstar has about 14 million subscribers. Netflix has around 4 million subscribers and Amazon Prime Video has approximately 6 millions of subscribers. If we look further than that, SonyLIV has approximately 2.5 million subscribers, and ZEE5 has approximately 3.7 million subscribers around the globe. The platforms offer 70-90 percent less rates for subscriptions in comparison to that of the United States.
2. Covid was a key player:
In the midst of the crisis the people were confined to their homes. This was the period that they transitioned from traditional TV and theatre media towards OTT platforms. Since they made the switch, OTTs don’t to look back. They became an essential sources of entertainment to people across the globe.
3. The people who pay to get their preferred subject:
OTT platforms provide a wide range of kinds of content that will satisfy the different tastes of viewers. You can find all kinds of genres such as horror and comedy, thrillers drama, classics families, action, and so on. There’s no need to be a slave to everything. You can choose your preferred genre and then pay for the content.
A very important aspect not to be overlooked at all costs:
OTT platforms also have adult-oriented content, such as films for 18+ and web-based series. When a family subscribes to an OTT subscription, the children in that family can also enjoy a variety of interesting content. However, this can cause them to be exposed to some films or other shows that aren’t suitable for them to view.
What can you do to prevent children from having access to adult-oriented content?
Install parent control applications:
There are many parental control applications for Android or iOS devices. Install these apps and they will allow parents to block their children from accessing any content that is 18+. For instance, you can utilize MobileSpy which is a spy application that allows you to restrict your children’s accessibility to any OTT platform, and block them from viewing any type of inappropriate or adult content.
Create profile based on the maturity levels:
Many OTT platforms offer options to create multiple profiles on one account. You can choose the level of maturity on each profile. Then, the specific platform will only show specific content for the user in question.
Configure the viewing restriction:
Allow viewing restrictions for your children. It is as easy as clicking on the option titled “viewing Restriction” and then customizing parental controls. As an adult, you have the ability to create the age range you think is appropriate for your children program.
Secure your profile
Children are curious, and they might try to access other people’s profiles. This is why large OTT platforms have provided an option to lock your profile. Create a four-digit pin and then lock your profile to ensure your children can’t access your profile.
Do not allow the auto-playback feature:
OTT platforms, like Netflix and others, allow users to disable the auto-play option. The platform will not play all episodes of web-based series the beginning automatically.
Restrict the use of content:
Parents are in control of the content their children watch. If they think that some shows are not appropriate for youngsters, they can take those shows off the list.
View the history of viewing:
As as a parent, you have the ability to look through the history of viewing for your children. If you notice any suspicious content, it is possible to inquire with your children to discuss it with you. After that, you’ll be able to decide to take the appropriate steps to stop their viewing of any indecent program.
In conclusion:
OTT platforms are fantastic because you have complete freedom with regards to the content you wish to watch. You can also pay for your preferred content and not be charged for any other program. The only downside is that kids are in control since they can access adult-oriented content without knowing it.
