The saying “content is king” will never die out, and the reason is very simple. Content has a way of enticing, inspiring, and bringing out emotions, which is why so many businesses use it when advertising their products and services. In fact, as much as 84% of organizations have a content marketing strategy and that won’t change any time soon.
On the other hand, internal documentation can save your business quite a lot of time and effort if it is created properly. If you want to create amazing business content and documents, here are some tools you can use for that.
Plagiarism checker for unique content
Content isn’t worth much if it’s not unique. While there are a lot of mistakes you need to avoid in content writing, one of the most damaging mistakes anyone can make when writing is creating plagiarized content. Unique and high-quality content is one of the most important things for any website.
Here are some of the reasons why you need to ensure every piece of content you publish is unique:
- Adds credibility. Every business owner strives to be seen as an industry leader and a professional, someone who knows what they’re talking about. With unique content, you will prove you’re an industry professional, which will add credibility to your website and show you as a trustworthy business person.
- Boosts SEO. Search engine optimization is extremely important if you want your website to be noticed, and the first thing Google will look at when it’s scouring your website is the content. If you have plagiarized content, your website will be penalized and probably won’t show up in search results.
- Improves your sharability. If the content you post is original, interesting, and provides value, people will want to share it. And with a high number of shares, you will be able to get more interested leads who visit your website and potentially turn into customers.
This is why a good plagiarism checker is a tool every business needs. It will scan every piece of content you write to ensure there isn’t any clashing with something that already exists on the internet, helping you publish unique content every time.
Internal wiki for more efficient knowledge sharing
Knowledge is one of the most important things every employee brings to a company, and each of your workers has some unique knowledge. But without a proper knowledge-sharing system, it will go to waste if and when that employee leaves your company.
If you want to make sure every valuable piece of information and knowledge your employees bring stays there forever, you need to do everything in your power to keep it. And if you build an internal wiki, you won’t have to worry about losing that knowledge.
An internal wiki is a website that is only intended for staff members of a business and it’s used as a digital storehouse for knowledge, information, and documents. Internal wikis facilitate collaborative learning, internal knowledge acquisition, and more efficient professional development.
Video creation tool for a captivating campaign
When we talk about content, we’re not just referring to written content. Video is another very popular type of content used for advertising and marketing, with as much as 86% of marketing professionals using video as a marketing tool.
Videos are a great way to boost your conversion and sales because they can explain your products and services through a medium a lot of users find interesting and engaging. Videos can explain certain features and use cases much better than written content ever could.
You can create video tutorials, Q&As, and product demonstrations, explain difficult concepts and do anything else you can think of. And as an added bonus, videos are great for SEO and as long as you optimize them properly, they can boost your website traffic.
Of course, all this is possible only if you use a good video creation and editing tool that will help you create the videos you want your audience to see.
Social media scheduling tool for an organized campaign
The most common channels where businesses publish their content are social media platforms. There are many reasons why social media marketing campaigns are exploding in popularity, and while every organization should have one, it can become hard to maintain.
For a successful social media campaign, you need to plan out what content you’re going to put out, have a regular posting schedule, and plan everything precisely. This can be a lot of work, especially for small businesses that don’t have a dedicated social media marketing team.
This is why a social media scheduling tool can be a lifesaver. This tool will allow you to create, plan, schedule, preview, and publish all of your posts. And you can use it on all social media platforms including Facebook, Instagram, Twitter, and even LinkedIn. This tool will help you create and maintain a multi-channel strategy without you having to put in too much time or effort.
Final thoughts
Business content and documentation can help educate your employees and customers, bring in more sales, and help elevate you in your industry. Luckily for all business owners, nowadays there are a plethora of tools that can help you create content and achieve your business goals.
