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5 Best Social Media Sites to Consider for Your Brand in 2022

by Nathan Zachary

Whether you are a professional social media marketer, a marketer trying to get involved in social media marketing, or a commercial entrepreneur trying to take advantage of social media, it benefits just about most of the well-known social media websites currently available. This way, you can maximize your social media reach, connect with the right people through the best time to post on social media in 2022, and achieve your social media goals on media sites. It is also about whether the social media site online suits your company and you.

Does it match your logo image? Is your audience using this social media site online? How many social media sites can you manage at the same time? To make things easier for you, we’ve researched and collected statistics on the best social media sites in 2022. Some may look familiar to you, others may sound new. We encourage you to study this list to learn about the social media sites that are likely to be great for your logo. And remember, you don’t have to be online on every social media site to have a hit emblem.

The top 5 social media sites of 2022

1. Instagram

As a visible platform, Instagram is the region to present your services or products with snapshots or videos. In the app, you can watch a variety of content such as Instagram stories, snaps, videos, reels, live videos, and IGTV for longer videos.

As a brand, you can create an Instagram business profile that gives you a comprehensive analysis of your profile and posts, as well as the ability to schedule Instagram posts to use third-party tools.

2. Facebook

Facebook is the leading social media site, used by more than a billion people every month. About 36.9% of the world’s population are Facebook users. Over 200 million businesses (mostly small businesses) use Facebook tools and over seven million advertisers actively sell their business on Facebook, making it a pretty safe bet if you need to have a social media presence.

Getting started on Facebook is easy as almost all content codecs work great on Facebook – text, images, video content, and stories. But Facebook’s algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those close to your family and friends. Read our guide to promoting your business on Facebook and evaluating your results to learn more about starting conversations on Facebook.

3. TikTok

TikTok (called Douyin in China) is a short form video sharing app. Despite its best start to 2017, it is one of the fastest developing apps in the world and has overtaken Google as the most visited internet site today

TikTok allows users to create and share movies from 15 to 60 seconds in length, and the app has an extensive catalog of sound effects, song clips, and filters to make the movies more beautiful and engaging. You can find movies on almost every interest, ranging from lip sync, dancing, and challenges to DIY tips and makeup tutorials. About 47.4% of TikTok customers in the US are older people between the ages of 10 and 29. So if your target demographic is young, TikTok is a great platform for your commercial venture.

We have now added TikTok scheduling to our publishing platform! You can schedule and schedule TikTok posts earlier, which will help you develop your logo and grow your following on Tiktok!

4. YouTube

YouTube is a video-sharing platform where customers watch thousands of millions of hours of movies every day. Not only is YouTube the second largest social media site, but it is also regularly cited as the second largest search engine after Google, its song company.

So if you’re using video marketing to sell your business, you definitely want to be on YouTube. Here’s how to create a YouTube channel for your brand to get started. And to get your movies found by hiring extra people, we recommend researching YouTube SEO or considering marketing and marketing on YouTube to increase your reach.

5. Snapchat 

Snapchat makes a specialty of photos and short videos (called snaps) that are shared with friends. It popularized the vertical video format, which eventually spread to various social media structures such as Instagram and TikTok. But the resurgence in Instagram Stories in particular seems to have thwarted the Snapchat boom and the marketer’s hobby of using Snapchat for his or her creators in general.

Yet 69% of American teens say they use Snapchat. So if your audience is mostly teenagers, don’t forget to use the app. If you’re new to Snapchat, try our Snapchat Beginner’s Guide. Or if you’re not sure between Snapchat and Instagram, we’ve written a little Snapchat vs Instagram comparison for creators.

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