Whether you’re growing a personal brand or starting a new company, building a website will be vital for conveying information, increasing brand recognition, and attracting new visitors. With a new website also comes the need to use search engine optimization (SEO) to improve your site’s visibility, position yourself better on search engine results pages, and achieve greater levels of success. And while someone often prioritizes aspects such as unique content and reliable backlinks in terms of SEO, even smaller factors can have great results. In fact, your domain name and web hosting can help you enhance SEO, and here’s how:
Choose a simple domain name
If you’d like to do better SEO, simplicity in your domain name is key. This means keeping the name as short as possible (between 6 and 14 characters) and ensuring it’s easy to remember. Avoid numbers, hyphens, unnecessary repeated letters, or any other factors that might make your domain name difficult to pronounce. The more complex your domain is, the harder it will be for users to recall and type, leading to ineffective search engine searches. That is why keeping your domain name simple is so important, helping to increase the memorability of your site and enhance search engine results.
Consider implementing a keyword
Keywords are the most important aspects of SEO, especially in website content, titles, and meta descriptions. They could help you achieve the same effect if you implement them in your domain name as well. A keyword can increase your site traffic by making your domain appear more relevant and encouraging more users to click on your listing. Choose only one keyword and make sure it applies to your business, industry, or audience for the best possible results.
Think about branding opportunities
One simple factor – rather than only being websites that can often explain the popularity of certain new sites, they are also brands. And search engines often use ‘brand signals’ for showing articles from high-quality sites as well. To make your domain name brandable, consider unique names with no specific meanings, names that are easy to pronounce and remember, as well as those that easily stand out from the competition. These factors are great for improving SEO results for newer and smaller businesses, but if you already have an established brand, you can rely on your current brand name too. Thinking about SEO for your business is equally important as thinking about how to get startup business credit cards with no credit, for example.
Select the right domain extension
When choosing a domain name the best options are top-level extensions such as .com. Not only are these domain extensions a popular choice for businesses, but they also help to build authority and trust among audiences. However, they may not be the best choice for every website. If you’re trying to develop a personal brand, for instance, then a unique .me domain might be a better choice. This domain extension has quite a personal meaning in several languages, which could aid in increasing website visits. It is also a trusted and SEO-friendly domain that represents a brilliant call to action, thus enhancing your SEO efforts even further.
Prioritize site safety and security
Companies can often be the targets of cybercriminals, exposing both their own information and customer data to attacks. For this reason, website security should always be your top priority, and a crucial factor to consider when choosing web hosting solutions. Search engines will notice if your site gets hacked and your information gets compromised, which will negatively reflect in your SEO results. Stop this from happening and show that you are a secure and safe website by investing in an SSL certificate and a reputable web host. This will improve your SEO campaigns and enable safe website transactions, effectively building reliability and trust among your visitors.
Impact of hosting on availability
Keep in mind that your visitors won’t be able to find your website if it’s not actually there. Website availability is another important aspect that can affect your SEO results, even though it’s often overlooked. If your site takes a while to load, crashes frequently, or goes through maintenance repeatedly, search engines might consider it to be undependable and untrustworthy. Crashes and slow loading times can also discourage users from staying on your site, as most visitors simply don’t have the patience to wait. This is another vital benefit of choosing a reputable web host that will prevent these issues from occurring.
Opt for great customer support
A hosting provider with great customer support can be helpful in several ways. Of course, site availability is crucial here, but it also impacts smaller aspects. If your customers can purchase from your website, for example, they might encounter problems that prevent them from completing their purchases. In these instances, having an excellent support agent to resolve your issues quickly will be vital for seamless operations. That is why you should carefully consider the various hosting tiers provided and prioritize ongoing support, fast response times, quick problem resolution, and good working hours to ensure success.
Clearly, your web hosting provider and your domain name can significantly affect your SEO results. Carefully consider your options and choose the best possible solution that will improve your site’s overall growth and success rates.
