Money-Saving Content-Marketing Tricks – With the right strategy, the marketer can easily enjoy the amazing benefits of content marketing. Some of these benefits are increased traffic, better reputation, continuous growth in both traffic and long-term reputation with a slight increase in budget. With entrepreneurship, financing and keeping your marketing budget within the cap is very important.
While content marketing is very popular due to its cost-effectiveness, it is neither free nor cheap. Investing heavily in reputable internal or external companies is essential to producing excellent work and executing a high-quality strategy. Always keep in mind that in marketing, effective branding is also needed, to keep your audience hooked.
Fortunately, a marketer can still cut costs without sacrificing campaign quality with the help of a few money-saving tricks. The following are strategies that many marketers consider most helpful. Stan Lee Tribute
- Reuse old content.
For some, this isn’t a good idea. But honestly, it’s just bad to reuse old content the wrong way. For example, if a marketer has a successful “perpetual topic” blog post that he published two years ago. Since the content on this blog is kept fresh and can attract a lot of traffic, it wouldn’t hurt if they revisit and repost this article.
Obviously, reposting the same article every month will not get you new results. His likely option is to wait a year or two before republishing, and he might even get away with a complete republishing.
If you decide to republish your blog with evergreen content, but don’t wait a year to complete it, you can do so by changing the title, rearranging the internal sections, or editing the body content to give the article a new “look”. It only needs to ensure that the URL it was initially posted in is the same, otherwise, it may lose the SEO rights already generated by the article. also Check:- 37R Blog
- Rethink content in new media
Marketers can convert your successful article into different media like infographics or video highlights. He can also use specific excerpts from your article and share them on social media as a Tweet or Facebook post. Reimagining new ways to repost an old but effective blog will definitely help reduce your content marketing costs. - Don’t stop at posting content, keep promoting content.
Content marketing starts with brainstorming ideas and creating, editing, and publishing content. But successful marketers don’t stop and think their job is done after their articles are published, they go a step further and promote their content.
Eric Siew, the contributor to Entrepreneurs and CEO of Single Grain, stated that a marketer should spend 20% of their time creating content and 80% promoting content. One can start by showcasing their business on their social media channels and move forward by submitting paid ads, conducting influencer marketing, submitting them to StumbleUpon or Reddit, and creating internal links to them.
