The trademark lawyers come to the rescue of the business holders and those dealing with customers on a wide scale. Companies must check if any person or other fraternity is misusing their brand name. Since the usage of the same brand name could lead to perplexity with the product available in the market. Hence, the company’s title and logo have to be protected anyhow.
The trademark lawyers facilitate companies with their service of checking upon infringement use of the trademark by any other fraternity. They would be at the forefront to act and get the culprit persecuted in a court of law. They protect a variety of trademark option, which has been enlisted below:
- Protecting the Wordmark
The wordmark simply represents the company’s name. It could be either a word or a group of words. The trademark lawyer undertakes the task of protecting the word mark. Thus, no other person gets away quickly with misusing the company’s title.
- No illicit Use of Logomark Takes Place
The logo is imperative for any company to flourish in the market. However, its protection is also essential to help facilitate the smooth operation of the business. If any other company starts using the company’s logo, then the company’s uniqueness would vanish. Hence, the trademark lawyers look upon the logo infringement by others.
- Focus on Product Mark
The product mark could be anything, including the word, symbol, and combination. Product mark leaves an imprint on the mind of consumers and others. Thus it becomes essential to protect it at any cost.
- Registration and Protection of Composite Mark
The composite market includes two or more elements. It may also have the company’s slogan, which helps gain a household name for the company. The trademark lawyer undertakes the responsibility to protect the composite mark.
- Connecting dots in Trademark
The trademark may consist of a design, symbol, and others that help to differentiate between companies. Indeed, the company trademark registration must be used in commerce. Thus connecting dots in trademarks for the sales of the goods and services.
- Reputation Through Service Mark
It is essential to retain the reputation of the company through service marks. The service mark identifies the services rather than a product. It is protected under the laws and requires registration which is feasible with the help of trademark lawyers. Thus providing protection for the service and the reputation of the company.
- Retain Collective Mark
A collective mark is a group of companies rather than a single one, thus allowing the business to share the benefits. Even if the registration of the co-joint companies takes place together, they retain control over their brands.
Wrapping Up
A variety of trademark protection is available to enhance the security of the services provided by a company. The trademark lawyers are hired to deal with the filing process of the trademark. They ensure that utmost care is undertaken for trademark protection.
