The bulk of us are only allowed a few hundred YouTube views every video, despite the fact that we put everything we have into the music and video material.
It’s not in the right condition.
I’ll go over all I’ve discovered about advertising my band’s music on YouTube in this essay.
Take advantage of my further advice on SEO, content marketing, Facebook, SoundCloud, and music promotion.
music promotion on YouTube
Extreme metal is a style of underground music where I’ve seen cases of previously unheard bands easily surpassing 100,000 views.
The top results are frequently returned for genre searches like “melodic death metal,” “sludge metal,” or “shoegaze.”
Contrary to Facebook, there are still chances to be successful and achieve high rankings without investing any money in advertising.
How do you acquire views on YouTube for your music?
But what can you do to enable listeners to use your songs, albums, and other videos in this way?
The three main sources of traffic are social media, search engines, and YouTube views (like recommended and similar videos).
To optimize your movies for search and clicks, start by putting the following suggestions into practice.
Logic of the YouTube algorithm
Some of the most significant YouTube ranking factors include the following:
The following information is required: typical viewing time, video name, description, YouTube tags, video quality, and view count.
Google uses a different algorithm than YouTube.
It has various shortcomings that could work against it.
The emphasis has shifted away from keywords to measures that show how engaged consumers are, much like Google.
When determining if new videos trend strongly, the average viewing time is a key consideration.
However, the importance of keywords and other metadata has not decreased.
Typical viewing duration (watch time)
The YouTube watch time ranking criterion is exactly what it claims it is.
How long does the typical viewer watch the video for?
Having engaging content on your website is the best strategy to keep visitors there for longer.
Songs with album covers typically don’t compare favorably to lyric videos.
A tried-and-true strategy to improve YouTube views is to make videos longer.
This is not to imply that the videos purposefully include less valuable material.
Posting full albums online or fusing music from several movies together is one way to make it simpler for the general audience to understand.
I’ve noticed that full albums frequently receive more YouTube views than single tracks.
I’ll provide a range of statistics from my songs and albums because my YouTube account contains a ton of real music data. Average watching times from my channel
The contrast makes the distinctions easier to see.
Even when we compare many songs, the tendency is interesting.
The album cover video is overshadowed by the live screen lyrics video, which takes center stage.
The long album-focused video triumphs over individual single videos.
This demonstrates that using lengthier videos is a wise choice.
Video for the album cover of “Zombie”
Average time is 1:57 minutes.
The average viewing time for the “With or Without” lyric video is 2:52 minutes.
The complete 8:10 of “An Empty Frame” is spent being watched.
Contrary to the saying “activity keeps the viewer active,” the duration of my engagement is not brief.
Only 1:13 are genuinely employed in my strange System of a Down cover of “Erials,” while Breeding Death by My Bloodbath averages just 1:17 and Brave New Hell by the group is viewed for an average of 1:18.
The covers have ultimately been more helpful to my channel as a pleasant hobby than anything else.
Video name
The title of your video is crucial for YouTube music advertising for two reasons: it describes the video for viewers and defines it for search engines.
Avoid making it overly long, and try to mention your genre and the year.
It could be a good idea to mention “similar to xxx” if the band sounds similar to another.
In the end, it must be both readable and SEO-friendly.
Also described in the video It is highly time-consuming to create metadata for videos and other sorts of material.
As a result, you need to work harder.
For each video I upload, I make an effort to write a description that is at least 300 words long.
Identifying information such as the artist, song, year, and genre should come first.
Always add a clickthrough link that is obvious.
Although it won’t help you sell a million CDs, leaving it out would be a mistake.
Do you envision Facebook or Bandcamp?
Here are some suggestions for writing 300-word movie descriptions that are still pertinent (searchable):
Include lyrics, related artists or influences, URLs to further videos, helpful links, collaborator links, and information about your creative process. What was the inspiration behind this video?
YouTube tags
The tags may generate worthwhile referral traffic from videos that are similar to them.
Do some investigating to learn more about tags.
Find the articles on bands that have had the most traffic and add them to your tags.
Tags can be used creatively and appropriately to improve views.
video caliber
The quality of the videos is a criteria that YouTube ranking frequently disregards.
Whether it’s only a music video with the album cover or only a few lines, YouTube likes HD video.
Make careful to take it because it’s a rare action.
Remember to name your video file with the subject and title of the video in mind.
Rankings could also be affected.
View count
Both a rating indicator and a mark of authority, a high number of views fulfills both purposes.
The promotion of your most well-liked videos makes sense.
Think of a new user who is checking out your channel profile.
Isn’t a video wishing them well with 50,000 views preferable to one with 500 views?
video platforms for promoting music
For music promotion, you need to do more than just publish your songs on YouTube.
The more you consider content marketing, the better.
The following is a list of the most popular music videos that bands and artists can make to promote their work.
Playthroughs, cover songs, current iterations, practice iterations, live Q&As, music analysis, and top lists are all available.
Spotify playlists
Playlists are a tactic that is underutilized for growing your YouTube channel’s audience.
It might be a means of boosting subscribers and channel views.
If you’re a little clever, you might be able to add your own content in the playlists to attract the right audience.
When choosing playlist themes, keep the following advice in mind:
Genre playlists; mood playlists; local playlists; annual playlists;
One more crucial point
Building a brand is crucial for social media marketing success, so keep that in mind.
Your brand could be your band, your own business, the idea behind a channel or page, etc.
Use popular themes and other elements in strategic ways across all platforms.
Every thumbnail and profile picture is an opportunity to promote your brand.
If you want to stand out, like with your YouTube music channel, this is crucial.
It all comes down to my bands for me in the end.
There’s a solid reason why the Soliloquium – Contemplations advertisement appears on nearly all of my internet profiles.
Get the word out
You shouldn’t ignore your social media strategy just because you want to grow your YouTube viewership.
Use internet forums and organizations to interact with others who share different opinions and interests.
On websites like Reddit and SoundCloud, you may find some of the most well-known online artist collectives.
For instance, on Reddit, you may subscribe to both subreddits that are more generic, like ‘r/listen to this, and ones that are explicitly related to the musical style you like.
Consider how this group’s dynamics might be improved.
Is there any dialogue in your video that touches on issues or topics important to this community or group?
If so, that’d be fantastic.
Don’t forget to provide a captivating thumbnail when you publish your video and invite visitors to watch it.
To increase your following, drum up interest for upcoming events or initiatives, publish your music videos, of course, and produce other kinds of interesting material, you must have profiles on all of the major social media platforms.
For usage on your social media, you may also produce teaser content from your music video, such as a 15-second Instagram story or a 30-second Facebook post.
Conclusion
As a result, you can promote YouTube music.
I’m hoping that if you heed this counsel, you’ll take the required step.
And if you want to work with a reputable and highly competent video advertising company, you should consider hiring Video Boosters Club.
You will learn that they are excellent at their work as you hire them.
Also read
The Definitive Guide To Becoming A Published Author
