Excel is a very powerful tool for marketers. It can help you analyze and track data about your marketing efforts, customers, and leads. And it can help you make sure you’re actually spending money on what you think is worth your time, and what isn’t. Let’s take a look at how to use Excel in marketing—and why you should!
What is Excel Used for in Marketing?
Excel can help you track, organize, and analyze data about your marketing efforts and customers. You can see how many people you reached with your email campaigns, how many leads you got from each source, and how many people actually bought from you. You can also see how many Facebook ads you put up and how many people you actually got to see that ad. There are a lot of things you can do with data in Excel.
Key Excel functions for marketers
– VLookup – Find the exact match of a value in a spreadsheet. You can use VLookup to see where your customers come from, what email addresses they have, and even what their first name might be. If you’re trying to get more customers from certain places in the world, this is a great tool. You can also use VLookup to find out which places in your website are causing trouble for your conversion rate. – INDEX and MATCH – Excel’s index function will return a value from a specific column. MATCH will return the exact match of a value in a specific column. You can use INDEX and MATCH to see which email addresses, states, or cities are affecting your conversion rates. You can also use these functions to create custom lists of email addresses, cities, or states. – Rank – Excel’s rank function will find the rank of a value in a list. Also You can use rank to see which countries, states, or cities are the most important to your business. You can use these results to adjust your landing pages or your overall marketing strategy. –
How to use Excel effectively as a marketer
The best way to use Excel for marketing is to understand the data you have and the people you want to reach. Excel can help you find out who those people are and where they come from. First, see what data you have. Look at your web analytics tool, your Google Analytics account, or your Excel spreadsheet.
Find the data you’d like to analyze and begin to think about where it comes from and what it means. For example, if you’re trying to find out how many people have actually bought your product, what states do they live in? What are their ages? What are their email addresses? You can use Excel to see the answers to these questions and more. Next, think about the people you want to reach. What topics are they discussing? You can use Excel to see where your audience is hanging out, and what topics they’re interested in.
