The world is increasingly becoming a sport-centric world. Since the last century, sports were the talk of the town. Governments have invested heavily in sports, especially for the underprivileged. Sports like cricket are getting bigger and the popularity of the game in India is on the rise.
What is sport on the move?
The world is moving from a linear to a multi-dimensional sporting ecosystem with the explosion of digital connectivity around the globe. With the growing popularity of mobile and wearable technologies, sports, too, are making the switch.
We are already seeing the presence of Myolsd login and BallySports streaming on the internet. Apps like GoalXshow, Elo Sports, SportzKing, and Sportsify have already created a whole new genre of sports on the app platforms.
Through these apps, sports lovers can access world class sports coverage like the Olympics, Football World Cup, Wimbledon, and Cricket World Cup. These apps are getting massive traction among the youngsters as well as the sports enthusiasts. In India, if you go to Facebook, you will see a number of apps like Voot, Hotstar, Glambox, Hungama, Sportsbox, and Fox Sports Mobile. The apps have around a million plus users. All these apps have registered over 5,000 downloads so far and they are also becoming the default app for the youngsters. The value of these apps is showing strong growth and strengthening their position.
What is sport on the move?
The sports ecosystem is evolving with the rising popularity of apps. We are seeing a huge demand for app-based sports content. More and more companies are showing interest in streaming sport content on the app platforms. For instance, the country’s largest telecom operator Airtel Sports partnered with Sony Pictures Networks to stream cricket matches. Similarly, a few months ago, we saw Facebook entering the sports streaming business in the country.
A brand like Airtel and Sony have not put in a lot of capital to start streaming content on the app platforms, but have built a network of partnerships. Through this network, they have managed to build a strong app ecosystem around sport content. The sport-specific apps like Sony ESPN, Hotstar, Fox Sports Mobile, and Sportsify are getting more attention than apps which have only sports coverage.
If you go to Facebook, you will see a number of apps like Voot, Hotstar, Glambox, Hungama, Sportsbox, and Fox Sports Mobile. The apps have around a million plus users. All these apps have registered over 5,000 downloads so far and they are also becoming the default app for the youngsters.
The value of these apps is showing strong growth and strengthening their position. Facebook has a lot of potential to build the sports app ecosystem in India. If Facebook gets on the app bandwagon, it can grow the number of apps on app marketplaces by millions. Facebook has a wide reach. Currently, Facebook has around over 400 million monthly active users in India. If Facebook can get on to the sports bandwagon, it will create huge demand for sports content, apps and products on its platform.
The positive feedback on Facebook’s app shows the appetite for apps like these in the country. It is time for all of these apps to join hands with the sport-specific apps like SportzKing and Sportify. For this, Facebook will have to invest heavily in developing app ecosystems on the app platforms. For example, Facebook can work with sports app companies to help them build and enhance apps like SportzKing and Sportify. These companies can create apps and allow Facebook to provide access to people through Facebook.
Facebook should also look to get on to the app bandwagon.
Facebook can use its immense reach and get on to app marketplaces and build more apps for sport content. With people around the world using social media, social media applications are getting popular all the time. Sports apps are getting an even bigger penetration of the smartphone users.
Facebook has a lot of potential to build the sports app ecosystem in India. If Facebook gets on to the sports bandwagon, it will grow the number of apps on app marketplaces by millions. Facebook has a huge reach.
