As with a “stunning” but captivating Pablo Picasso painting, creating compelling and thought-provoking material is essential for websites to attract an audience and secure a solid following. Of course, abstract paintings require some unconventional thinking when it comes to deciphering the artist’s vision, thought and message. That’s the kind of fascination that a website needs to maintain in order to be successful over the long term. By making sure users are continually stimulated enough, businesses will eventually gain loyal subscribers. That’s what every business desires, although the trick is to develop a website that isn’t clad in complicated design elements (which could hurt usability) and boring Best web design Loughton content that bores browsers to tears, but striking an effective balance.
Of course, if there’s no substance to a website, you can’t expect a huge response or loyal following, right?
According to the research results
A website with relevant and informative content can help position a business as professional to the interested and targeted consumer. When a website can clearly and efficiently show a potential customer that the company is knowledgeable and up to date in their field, the consumer becomes confident and trusts in the services offered. Consider that a website is a multifunctional entity that serves as a communication tool and thus plays a central role in enhancing a brand’s impact and image. Think of your website as a personal interaction with current and potential consumers. Because of this notion, even the smallest “balls-up” can jeopardize a company’s reputation. However, as compelling as a website’s content is, design elements have a dramatic, if not decisive, impact and contribution to make.
There are some outstanding aspects of a website that are heavily influenced by web design. Remember that web design’s impact on the success of a website is profound. These are just some important and fundamental elements that are greatly influenced by web design.
Ease of use is key
When a user types a few keywords on a keyboard, they expect immediate and relevant information and a straightforward policy. Coffee and fast food, for example, are testament to how today’s world has evolved into a fast-moving, “I want it now” society. The internet is certainly a result of this mindset. Life just got easier, like baking a cake out of a box. Most users have a short attention span when it comes to finding the information they need and want. Because of this, ease of use is key. When it comes to finding content, with a good website design, a user shouldn’t have to wonder what to do next. The navigation is there for a reason and it makes things easier and gets the user information as fast as possible! – what you want. The next step should always be obvious. The easier it is for customers to find what they are looking for, the more likely they are to buy or inquire.
It’s like standing in line at customs at the airport, waiting for your turn. Frustrating, isn’t it?
It has been found that websites too often focus on looking attractive without considering the user. Many have won prestigious design awards but perform extremely poorly, losing thousands of customers as a result. Another factor that plays a big role is the loading time of a website. Research has shown that it makes sense to ensure that a website loads quickly.
As a rule of thumb, each individual webpage should load in at least 8 seconds or less, preferably on a 56k modem.
Flash has been cited as a major factor in a website’s usability. However, Flash has become a popular tool in internet marketing and is now being widely used across the web. However, there can be downsides, so careful determination must be made as to whether or not a site will benefit from using them. One of the benefits of using Flash is its visual appeal. It can be used with navigation by adding interesting visual graphics. However, one downside to using Flash is that not all internet browsers have a Flash player, and not all users want to download it. Needless to say, flash technology tends to hamper user experience for very obvious reasons.
Perhaps web designers interested in improving their site’s usability and overall business presence should use Flash sparingly?
By focusing on improving user experience, web designers can keep users interested in the long term.
Color adds interest
Our life is full of color. What would life be like if we lived “black and white”? Color adds interest and can determine whether a website looks fresh and vibrant, or it can also create a dull and drab image, which no customer wants. In the world of web design, bad color schemes can make a website look unfriendly, amateurish and unapproachable. No wonder, then, that over 80% of visual information is related to color. There are various responses to color that are instinctive and transcend universal and cultural boundaries. More than 55% of respondents chose one of these three colors out of 100 colors. Fragility was most strongly represented by pale pink (27%), white (9%) and pale lavender (9%).
Note that colors can be perceived by people as different moods and emotions. When designing a website, one should consider the mood that is intended to be portrayed. These moods can vary from person to person depending on their life experiences.
