In a world where the average person spends nearly four hours on their smartphone every day, it’s no surprise that businesses are looking for ways to tap into this captive audience. Enter push notifications.
There are many push notifications benefits that businesses can tap into. After all, they are a powerful tool that can help increase customer engagement, brand awareness, and even sales. But with great power comes great responsibility.
If misused, push notifications can quickly become annoying, causing customers to opt out or uninstall your app entirely. So, how can you ensure you’re using push notifications in the best way possible? Here are five best practices to get the most value for your push notifications.
1. Keep it Short and Sweet
When crafting your push notifications, less is definitely more. Keep your message short, preferably under 50 characters, and to the point. No one wants to read a novel on their phone screen, so ensure your notifications accurately convey your message without being too wordy.
2. Timing is Everything
Another essential factor to consider when sending push notifications is timing. You don’t want to bombard your customers with notifications all day long, but you also don’t want them to forget about your app entirely.
A good rule of thumb is to send one to two push notifications per week. This allows you to stay top-of-mind without becoming overly intrusive.
3. Personalization is Key
With so many businesses using push notifications, finding ways to make yours stand out from the rest is essential. One way to do this is through personalization.
Segment your customers and send them targeted messages relevant to their interests and needs. This will help ensure that they read your notification and make them more likely to take action on it.
A push notification solution like Builder.ai makes it easy to customize push notifications for your customers. Access to a tool such as this will make implementing a push notification strategy easier.
4. Use Rich Media
When it comes to push notifications for business, plain text just doesn’t cut it anymore. To really capture your customers’ attention, you need to use rich media like images, videos, and GIFs in your notifications. This will help your notification stand out in the ever-growing list of messages competing for your customer’s attention.
5. Always Include a Call-to-Action
Last but not least, every push notification should include a call-to-action (CTA). Without a CTA, your notification will be another piece of digital clutter that does nothing more than take up space on someone’s screen.
Make sure your CTA is clear and concise and tells people what you want them to do! By following these best practices, you can be sure you’re getting the most value for your push notifications and avoid becoming another source of annoyance for your app users.
The Push Notifications Benefits Are Clear!
Push notifications don’t have to be annoying! If used correctly, they can be pretty valuable for businesses in terms of increasing customer engagement and boosting sales.
To get the most value from your push notifications, keep things short and sweet, time them correctly, personalize them whenever possible, use rich media, and always include a clear call-to-action.
By following these best practices, you can avoid becoming yet another source of digital clutter for your customers.
