The market for jewelry is dynamic. The market is dynamic and the United States is the largest consumer of jewelry, accounting for $1.7 trillion in market value in 2017. This number is a result of the involvement of businesses in marketing and promotion.
While starting a jewelry business can be exciting and rewarding, it can also lead to financial ruin if it is not properly managed. Experiential business strategists use market data to estimate the situation and create plans. Some plans include a complete makeover of the corporate brand and identity, new marketing strategies, and other changes.
How does photo retouching relate to “boosting your jewelry company”? We need to first discuss the basics of the jewelry business and how it can be boosted.
Marketing behind a successful jewelry business
There are two main areas of the jewelry image retouching services business that you can explore. Fashion jewelry and fine jewelry. There are also other categories. Each category has its own attributes and varies in terms of materials, production processes, and customers.
Fine jewelry:
- Luxurious
- Made from precious or semi-precious material
- Point of high price
- High quality craftsmanship with a focus on the details
- Special occasion customers can use this product (weddings, high-profile parties, modeling, etc.
Fashion jewelry:
- Trendy
- Made from inexpensive materials like brass, beads, wire, plated steel, plastic, synthetic gemstones, and so on.
- Every day (trendy, fashionable) usage
- Price point lower
Others/in between:
- There are many options for this category. It covers ornaments made from mid-range materials and high-end metal plating.
- Although the price range is variable, it is higher than fashion jewelry.
- Designs are original
- For occasional use, customers who are design-savvy. Ideal for gift-giving.
Now it is time to find the right niche for your venture. The type of venture determines the ideal customers. Marketing is the last thing you need to do after establishing the venture. Marketing is a powerful tool that can be used to promote your business.
Here are some examples of the most effective marketing strategies that professionals use.
1. Create emotional stories about the products
Emotional stories can appeal to our minds. This is what motivates us most. Emotions can also generate sales for your company. Everyone in your niche can benefit from a relatable, rich story about your company and its values.
This strategy is always effective and has been proven to be most effective when used for promotional purposes. An emotional advertisement can make a huge impact on our lives. The effect can also be beneficial financially for emotionally-laden products like jewelry.
2. Advertising reach-media
Another effective marketing strategy is reach-media advertising. Social media is a popular tool for marketing and people are becoming increasingly attached to it. They are open to trying out any new thing that interests them. Reach-media marketing is crucial to attract prospects. A large portion of your business’s revenue can be generated from the jewelry market on social media if done right.
Customers always want more information. Proper communication is essential to satisfy this desire.
3. Create a beautiful jewelry website
Every venture, regardless of size, needs a website. Your prospects won’t be able to find out about your business if it doesn’t have a website. Websites are important to provide additional information about the company and its identity.
Our society is technology-driven. In the 21 century, your prospect will likely be surfing the internet to learn more about their products. It is important to provide a landing page for customers, as well as other prospects in online marketing and stuff.
4. Digital marketing
We have already mentioned that the internet is being used by a lot more people in this age of technological advancement to connect with one another. These people search online for what they are looking for. They search online not only to purchase the product, but also to find out more. They will purchase the product if everything is in order.
Digital marketing is a great tool. Digital marketing is where a marketer analyzes the behavior and user data of a specific demographic to market the desired information about the product. They optimize search engine data to make sure that the relevant information is at the top of the search engine result page. Online marketing is a great way to boost your business.
5. Creating Brand Identity
A brand is a great way to market a business, such as jewelry. Ornaments can be very personal and emotionally charged products. This is why many people gravitate to established brands, as these brands reflect the status and ideologies of their customers.
Your brand identity is essential, but not necessary for your business to grow. Businesses can target prospects with their brand ideology because brands have the ability to influence certain demographics. Why not capitalize on this power? When it comes to business, it is always a good idea to be in control.
6. Social Media Interactions
According to , a statistic, people spend an average time of 136 minutes per day on social media. These social media platforms are used by more than 2.77 trillion people as of 2019. The possibilities are endless. This is a huge market that has a population of over a billion.
Social media marketing will be big in 2020. Interacting with your audience is the best way to achieve this. While strategists may use different methods of interaction, the best way to make your audience interact is to provide something to do. Contests and giveaways are a great way to meet that need. This idea can be applied to popular social media platforms like Instagram and Facebook, which can produce some interesting results.
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We will see that all of these marketing strategies require visuals if we take the time to look at them. These marketing strategies can’t be implemented without visuals. This holds true for all other marketing strategies, or at least most. Let’s look at how these marketing strategies relate to visuals, specifically photo retouching and editing.
Relationship between marketing strategies and visuals
You can create an emotional visual with photo retouching/editing. You will need to use photos and videos to tell your story. It is obvious that you will need to make some adjustments in a jewelry business.
Photo editing will allow you to create content rich advertising for your promotion. There is no such thing as an advert that doesn’t employ photo manipulation or retouching in any way. Look closely at the magazine cover displayed on your desk. It will be clear that it has been meticulously edited.
Photo editing will allow you to create beautiful jewelry websites. It is the first place your prospects will visit to get a sense of the brand they choose. It is not a good idea to leave the page in its current state or to give it little to no importance. You can see other jewelry brands’ websites. There is glamour and stunning model photos that have been meticulously retouched.
Visuals play a major role in SEO. You need to emphasize visuals if you want your product to be promoted at its best. You will lose a lot of opportunities to rank higher on SERP (Search Engine Results Page). Studies show that 12.5% of all Google search results contain at least one image. Images receive 94% more visits than blogs without images. Even if your post is updated or republished with new content and images it can increase organic traffic by as much as 111%.
Images have an advantage in SEO, as you can see. Make sure you make your visual element more attractive to customers. Search engines will reward you with the top ranking in SERP.
Brand identity and corporate identity are influenced by illustration. There are many things that go into creating brand identity and corporate identities. A standard identity kit includes a logo, brochure, catalog, letterhead, and a business card. These are created by manipulating images or creating designs.
Social media marketing requires a little bit of retouching. Natural images straight out of the camera can be too bland to draw people in. Product images must be perfected to attract attention. Your prospects only have five seconds to impress them. This is because everyone spends an average of 5 minutes on each post on social media.
Take a step back. Consider all the benefits photo retouching could bring to your jewelry business’ marketing. No matter how big or small your business, if it isn’t growing fast enough you should consider photo retouching along with any other prospects.
Clipping Path Service can help you with your jewelry photo editing needs. CPI has extensive experience in jewelry photo editing/retouching and manipulation for marketing and promotional purposes. We are the largest provider of jewelry photo retouching services in the world, employing over 200 people.
