In the past few years, the world has experienced various business uncertainties. The brutal blow of COVID-19 was not yet cured, and Russia invaded Ukraine. The impact of the war was not just limited to Russia and Ukraine; it penetrated almost the entire world.
Businesses were impacted drastically, global markets were at a record low, and inflation was at its highest. Exports and imports were significantly affected, which tarnished the businesses.
Yet whatever challenges came along the way, the businesses harnessing the capabilities of technology were not just surviving; they were thriving.
The aid of technology like Microsoft Dynamics 365 made business resilient and agile and transformed business challenges into opportunities.
With Microsoft Dynamics 365 modules like sales, marketing, finance, supply chain, and more, the organizations made their business dreams a reality, which is essential in such disruptive times.
While moving forward today in this blog, we will discuss Dynamics 365, specifically the crucial Dynamics 365 module, the Dynamics 365 marketing service, and its features.
Excited? – So, let’s dive into it.
What is Microsoft Dynamics 365?
Dynamics 365 is a collection of various business platforms that empower businesses with automation, operational efficiency, and an agile customer experience to become more and do more with less.
Integrating Dynamics 365 across the business enhances innovation, creates faster impact, adopts modernization, and creates opportunities from challenges.
Dynamics 365 is a mixture of CRM (customer relationship management) and ERP (enterprise resource planning), providing agility to drive business with centralized customer insights and data.
Dynamics 365 ERP Development helps organizations automate routine business tasks, deliver a single intelligence source, distinguish the area where businesses need support, and unite business operations to enhance collaboration.
While Dynamics 365 CRM solutions help organizations with customer data, enhance the customer experience, elevate customer connectivity.
Dynamics 365 solutions are not limited to customer experience and automating business operation, but it is expanded even in the field of marketing and sales too.
So, let’s collect more knowledge about Dynamics 365 marketing services to make firm marketing decision-making easy and quick, making business more productive and profitable.
What is Dynamics 365 Marketing?
Microsoft Dynamics 365 Marketing assists companies with the planning, customization, and optimization of their marketing campaigns across a range of media.
Also Read: Top On-demand App Ideas to Start Your Business In 2022
Critical features of Dynamics 365 Marketing –
Lead management: Dynamics 365 Marketing includes tools for capturing, qualifying, and nurturing leads. It also allows users to segment their information and create targeted campaigns.
Using Microsoft Dynamics 365 for Marketing, people and organizations can discover, collect, and cultivate leads through customer journeys via email, the web, social media, events, text messaging, and other channels.
Marketing automation:
Dynamics 365 Marketing provides various tools to help businesses streamline their marketing processes, including email marketing, lead scoring, and web personalization.
Moreover, with AI integration, marketing tools aid businesses in planning, organizing, and managing marketing operations automatically according to business requirements and needs.
Event management:
Dynamics 365 Marketing includes tools for planning and managing events, including registration, payment processing, and follow-up.
Marketing analytics:
Dynamics 365 Marketing provides analytics and reporting tools to help businesses measure the effectiveness of their marketing efforts and make data-driven decisions.
Moreover, with Dynamics 365 marketing tools, business owners can get a complete analytical overview of each marketing campaign and operation.
Omnichannel marketing:
Dynamics 365 Marketing allows users to create and deliver personalized, cross-channel marketing campaigns, including email, SMS, social media, and web.
The marketing tool automatically schedules SMS, emails, and cross-channel marketing campaigns to keep customers constant.
Integration with other Dynamics 365 apps:
Dynamics 365 Marketing can be integrated with other Dynamics 365 apps, such as Sales and Customer Service.
With the integration of other apps, the marketing team can increase productivity and enhance decision-making.
Conclusion –
Dynamics 365 is an effective tool for companies aiming to increase productivity, accelerate growth, and streamline their marketing procedures.
Global market conditions are still unstable, with continuous strikes and disputes about the country’s future that can never be predicted.
Hence, to make your business resilient, robust, and sustainable in such disruptive market environments, companies should embark on Dynamics 365 under the guidance of an experienced Dynamics 365 marketing consulting team.
Author Bio:
Michael Donald is a senior IT Consultant at leading Microsoft Gold Partner Company Bitscape. He has unified experience in adding value to the existing technological architecture of various businesses.
