Gluten Free Products in India are growing at an extremely fast pace. This market is expected to grow significantly during the next few years. Various factors are boosting the growth of the market. Increased awareness among the general public is also fuelling the consumption of gluten free products. A number of food companies have started targeting this market.
The market for gluten free products in India is fragmented. Most of the suppliers are small and medium enterprises. They offer a wide variety of products. These products can include biscuits, noodles, confectionary, kids products, snacks and baking products.
One of the major players in the market is Kellogg’s. It entered India in 1995. However, the company had to face a few challenges. In addition, the company failed to penetrate the local market. Currently, the company is examining its options in India.
Kellogg’s is considering launching a gluten-free product in the Indian market. While it is possible, the demand for such products may not be commercially viable.
Gluten Free Products
Many other food companies are also considering launching their own gluten free products in India market. Currently, the market is dominated by bakery and confectionary items. However, the rise in health consciousness has led to a spike in low fat food consumption and an increased consumption of gluten-free alternatives.
Similarly, the rising healthcare sector is predicted to propel the growth of the market. Moreover, the rising disposable income of people is also projected to drive the market.
Some of the key players in the India gluten-free products market are Wheafree, SEPI and savoury foods. These companies have tied up with retail stores in different cities. Their gluten-free products are distributed through health stores.
As per a recent report, the market for gluten-free products is expected to expand at a strong pace. Although the total market has a relatively low market share, it is estimated to reach over 2,347 kilo tones in the future. The market is expected to grow during the period of 2020-2026.
Increasing Awareness
The growth of the Indian gluten-free products market is driven by the increasing awareness and demand for healthy products. A growing number of young adults and people suffering from diseases related to wheat, such as Celiac Disease, is projected to boost the sales of these products.
Due to a rising sedentary lifestyle and the inclination towards a healthy diet, many chronic diseases are reported to be on the rise in the country. Also, a rise in the healthcare industry, with its ability to eliminate gastrointestinal disorders, has also helped the market for gluten-free products in India to grow.
While the demand for these products is high, their production is quite expensive. Therefore, the price of these products is largely determined by the consumer’s financial capabilities. Hence, a majority of the consumers prefer to purchase these products from retailers who are able to cater to their needs.
However, despite the positive trend, the market for these products is still very fragmented. Most of the players in the Indian market are small and medium-sized companies. At our website you will get all details about healthy millets and how to buy millets online.
