Animation conjures up images of magical creativity, frequently involving amusing cartoons and impersonations of real people. Whether you think of it as art in motion or the art of movement. But the state of animation today goes far beyond the amusing world of animated television. Due to the advantages of animation in marketing, businesses can now develop more potent narratives for their video marketing campaigns. In this piece, Visionary Web Studios offers some historical perspectives on animation’s past and potential future.
Animation Definition
Describe animation. Animation is: Creating a film using still images of people from photographs, computer graphics, and drawings to give them life and motion using methods other than continuous live-action filming. Special effects and images built using animation techniques are also referred to as animation in “traditional” live-action films.
Early Animation History
Before 1910, animations began to appear, but it was quickly realized that it required 100 drawings for every minute of film. Walt Disney introduced sound to animation for the first time in 1928 with “Steamboat Willie.” He is also credited with producing “Snow White and the Seven Dwarfs,” the first full-length animated feature film, in 1937.
A Hand-Drawn Animation Era
Hand-drawn animations were the only and most effective way to “get the job done” in early animation productions. Even with more recent animated films like Walt Disney Animation Studio’s 1991 “Beauty and the Beast,” pictures were first drawn on paper, with each subsequent drawing being slightly different to give the impression of movement when combined on film. The most proficient animators create several animations using this hand-drawn method, and then an “in-between” fill in the blanks with additional drawings.
The Emergence Of Computer-Animated Films
It was only a matter of time before computer-generated animations joined the animation revolution as computer-based technologies advanced. By fusing the advantages of computers and animation over the past 25 years or so, animation artists have revolutionized the film and animation industry. This not only reduces labor costs and production time but also makes it possible for stunning special effects. By contrast, for instance, in the 1977 version of “Star Wars” with later installments in the series, it is both entertaining and educational to see how CGI effects and animation have changed over the years.
The Renaissance of American Animation
The 1970s and early 1980s saw a “creative slump” for many American entertainment companies. Particularly affected were the animation departments as “cartoons” started to lose popularity with the general public.
Modern technology and risk-taking led to a resurgence in animation studios. “Who Framed Roger Rabbit” debuted in 1988, and “Rugrats” was the first original cable series in 1991.
The American Animation Renaissance began with more examples like these, and it continues today with Pixar’s “Toy Story” and others (now owned by Disney, as is Lucasfilm and the Star Wars franchise).
The Present Day Global Animation Industry
How big is the animation market worldwide? The industry now generates annual sales that are above $200 billion, or about $222 billion in 2013. The United States, Canada, Japan, China, France, Britain, Korea, and Germany are eight of the major international markets. The majority of the animation industry’s segments are growing at annual rates of 7%, which is a respectable rate in the current challenging economic climate.
Strong demand for animated entertainment, particularly on the Internet, underpins this growth. Some nations provide financial support to their domestic film industries; co-productions and production subsidies can open up new market opportunities.
Production of Computer Animation Outsourced
Popular animated series have expanded their target audience beyond kids and teens to include adults and families. As the animation industry continues to grow at a rapid pace, many companies may be interested in finding efficient and cost-effective ways to enter the market.
The sensible response is by giving professionals like Visionary Web Studios the majority of the time-consuming and expensive computer video animation services tasks. Visionary Web Studios can assist you in realizing your dream, whether you are a company looking into the potential advantages of using animation in advertising, an animation studio, or an independent television program producer looking to benefit from partnerships involving film subsidies from local governments.
