Do you want people to remember the name of your company? A catchy logo design is ideal for making a good first impression and capturing people’s attention. However, not all logos stick in our brains; although we encounter many different logos daily, some have a profound effect.
If you’re in the process of developing a logo for your business, you’re in a great position to influence how customers view your brand. But the question is how you can make an eye-catching logo that people can recognize easily. No worries, this blog will tell you what makes a perfect logo design.
Understand why you need a logo
Before thinking about what type of logo you want, think about your company’s story. That will help you to make the best striking design. Your logo will make the first impression of your brand by which people get information about your brand and decide whether it is worth it. So, your logo plays a crucial role in your business, so make sure it should be more than perfect. Using a logo, you effectively tell your brand story without using words. Your logo will appear on all of your branding materials. A strong, professional logo design may communicate more than what you stand for. Also, it will help you generate a strong first impression and help you to stand out from the crowd.
Define your brand identity
To communicate your brand personality with the help of a logo, you first need to understand your brand’s core personality. Find five to ten words that describe what you do and the purpose of this business. From this technique, it will be easy for you to refine concepts. The other way is to ask questions to yourself to learn more about your brand’s identity like
- Why did we launch this company?
- What principles and beliefs are important to us as a business?
- What can we offer that no one else can?
- Why are we unique?
Check out your competition
If you want to be unique, check out your competitors and understand what works well with your target audience and what should be avoided. While stalking other competitors’ logo designs, consider what distinguishes them from you and how you may highlight these differences in your logo design. Make sure to distinctly differentiate yourself from your competition. If every other company in your sector is going monochromatic, you might want to choose some color to stand apart. If everyone else has a traditional logo, perhaps a unique and trendy one will make you stand out.
Choose your design style
When considering your logo, selecting the appropriate design aesthetic for your brand should be your priority. Only what is best for your brand should be used. It’s time to begin translating your brand into the design now that you’ve all the essential information you need. Colors, forms, and images, as well as typography, all play a role here. To avoid becoming overwhelmed by the entire design at once, break down each element and what it can achieve for your brand separately. The designs can be classic, retro or vintage, modern or minimalist, fun and quirky or handmade. The best logo design service agency knows what type of logo will go with your brand.
Find the right logo type
When designing or updating your company’s brand identity, choosing the appropriate type of logo is an important step. When developing your logo, you can choose from seven logos. Choose the one that best fits the name of your business or overall style, or combine them to create something unique.
PICTORIAL LOGO MARKS
They are iconographic pictures that convey your brand’s personality through images. Choose a symbol that distinctively connects your brand, whether something simple or complex.
LETTERMARK LOGOS
Lettermarks, often monograms, are logos of two to four letters, usually an acronym of the company name. If your company name is lengthy or difficult to recall, letter mark logos can be a great way to enhance your brand identity.
WORDMARKS
Wordmarks are font-based logo designs that only contain the name of the organization. They are all about typography to give them personality and recognition.
ABSTRACT LOGO MARKS
Abstract logos are geometric shapes that don’t immediately evoke a particular image but create something unique for your brand. Similar to a pictorial logo, an abstract mark uses a lone icon or graphic as a symbol to represent a brand.
Pay attention to color
Colors can elicit emotional responses and influence whether a customer has a positive or negative effect. Different colors have different meanings. While designing a logo, make sure to choose versatile colors. Before making a logo design understand the meaning of each color.
RED
Red is a color that symbolizes pleasure, passion, and aggression. It is a perfect option if your brand is loud, young, and wants to stick out.
ORANGE
Although orange is significantly less common than red, it is equally energizing. This color is bold, vibrant, and playful.
YELLOW
Yellow is the best color to use if you want to appear accessible and friendly. It conveys a positive and young vibe.
GREEN
Green is the ideal color to use if you want to develop a relationship with nature in your design. The color green is quite adaptable and can be used for any brand.
BLUE
Blue is a very traditional and popular option. Businesses use it to represent maturity and reliability, and it is a peaceful and cool color.
Pick the right typography
Believe it or not, your typography choice can say a lot about your business. When establishing a unique design for your logo, there are four types of fonts to choose from; serif fonts, sans serif fonts, scripts fonts, and display fonts. Avoid using the generic fonts that come with word processors. Times New Roman, Lucida Handwriting, and Comic Sans are generic font types. These fonts will only work against you and your organization by making you. Designers Stack can be your best choice for making the best logo design.
What makes a good logo?
Creating a logo seems easy, but designing a great one can be challenging. A strong logo is recognizable, conveys your brand’s message, and distinguishes you from the competition. A good logo is professional and blends in with the brand’s identity.
- A good logo is unique and memorable
- reflects your brand identity efficiently
- work anywhere at any size
Designers Stack helps you build brand identity by translating the brand’s vision with its logo design service.
Steps to create a logo design
Here are some steps to make the perfect unique logo design that will help you make your brand name stand out and easily grasp people’s attention.
- Create a brand identity.
- Seek out ideas for design.
- Pick colors that represent your brand.
- Pick a style for your logo design.
- Select typography
- Make a few rough designs
- Get opinions.
- Polish the winning design.
Now, your business is ready to show up to the world when you’ve done creating your ideal logo design.
