Do you want to hire a graphic designer to make a logo? Do you want to upgrade the logo you have for your company? It’s crucial to thoroughly research visual communication before developing a brand or a company’s visual identity.
The public face of your company or brand is its logo. It’s an important component that lets readers know right away what kind of business you run and where to reach you. Making sure your logo feels powerful and in command while being consistent with the rest of your branding is a key aspect of logo design. Although creating a logo can take some time, this tool attempts to make it simpler for design teams so they don’t commit some typical mistakes when working on their project!
We list of them below:
The wrong word choice in the text
We might easily become unbalanced when selecting the fonts for the logo. Be either too old-fashioned, too contemporary, too sombre, or too unreadable. Avoid using the “Times” or “Arial” fonts that are the default on your computer.
Font not readable
I had to make this error of choosing invisible typography right at the start of my career as a graphic designer. It immediately failed in its visuals due to a lack of knowledge or instruction in logo creation.
The graphic designer may become enamoured with a typeface that appears brilliant but is useless for exposure due to his own preferences.
When you select an English or handwritten script font style, this occurs. You could force yourself to interpret all the letters if you had a decoder to assist you comprehend the language.
Hey, what is written there, we ask ourselves. Giving the company or your brand a positive image is not necessarily the best strategy to get attention.
Unacceptably dated typeface
Characters with a lot of notoriety who are still popular should be avoided while designing the logo. These fonts are simply too traditional and rustic. I invite you to come and use the developed logo to infuse some newness and regeneration, even for a very adult audience.
Many of these logos, which were created using outdated fonts, can be found on search engines. One should not consider themselves to be living in the Middle Ages just because they work for a baker, a locksmith, or a shoemaker.
Of fact, it’s conceivable that amateur graphic designers or the makers and sellers of the goods themselves created these logos.
The error of creating a logo with too many fonts
I suggest graphic designers use no more than two different fonts for a design logo to reduce the number of typography. If your logo has three characters, you have made that error. All that has to be done is a few graphic adjustments. Make a short call to your graphic designer or graphic design firm, who will take care of this.
An unfavourable character association error
There are countless fonts and an art to effectively combining them when appropriate. Use the same typeface in lean (thin or normal) and bold to avoid a terrible mix (bold).
Avoid using two bold typefaces that are graphically dissimilar from one another in a logo. Your graphics will be overloaded, and you’ll grow weary of it.
The ideal couple consists of one thin and one only who is overweight. Serif fonts should ideally be avoided, despite any temptation. The letters in your logo will be easier to read if they have less serifs. On signs and advertising mediums, it will carry additional significance and authority.
In addition, you can correctly blend families to produce a great outcome.
The mistake of being difficult to understand
The worst logos are the ones that are difficult to read. These images, which are referred to as logos, are not actual logos. A complicated logo lacks impact and will not rank among the greatest logos.
It only takes having more than three to four colours, gradients, shapes in all directions, imbalances, and an excessive number of fonts to get this.
The logo is bland; it’s a fine jumble with colours all over the place, cast shadows, an unclear message, and everything else you shouldn’t do.
When designing a logo, I encourage you to stay as far away from heavy gradients and monotonous drop shadows as you can. When considering graphic design for a client’s business image, long-term thinking is essential.
