Home » Key benefits of product customization and personalization in eCommerce

Key benefits of product customization and personalization in eCommerce

by Nathan Zachary
Product customization

Customers shop for the perfect product. They want to find an item that feels like it truly belongs to them. Start to customize your products to their liking. You keep yourself confident in your purchase. Try to choose a high-quality product customizer. As a result, your businesses will achieve heights.

There are many clear benefits that make eCommerce product customization an invaluable tool available to retailers of all types. 

Customers’ psychology for eCommerce product customization:

  • I built it, so I own it
  • I own it, so it is superb

The engagement of the customer, satisfactory shopping experience, and impressive revenue can be achieved. You have to allow online visitors to participate actively in the product-development process.

  • Personalized experience
  • Increase in the margin of the profit
  • The loyalty of the customers
  • Focus on attracting the Millenials
  • Cost-effective
  • Luxury items must be made attractive
  • More repeat sales with lower return rates must be encouraged
  • Aim for a big share in the gift industry
  • Study insights of the consumers
  • Stay ahead of the competition
  • Build a stronger online presence
  • Encourage streamlining the order process

Benefits of E-commerce Product Customization & Personalization

Product personalization is emerging as a huge online industry. You should learn what benefits can be leveraged from E-commerce product customization for your store.

Personalized experience

When the customers become a part of the designing process, it gives them a personal feeling. As a result, they have an intriguing shopping experience. They can decide how the product looks and feels. If you let the customers decide the color, text, image, etc. of the end product, it helps in improving the shopping experience. This is beneficial for the brand. For example, the Magento 2 offers the web-to-print feature. As a result, it allows customers to customize the product.

Increase in the margin of the profit

Customers pay more for customization facilities. They understand that businesses take a dedicated setup for personalized product development with dedicated resources. But, a business strategically plans a template and makes only the necessary changes. This is done for each customization request. In this way, the business charges more for personalized products and enjoys profits.

The loyalty of the customers

You should give customers what they want and how they want it. Try to fulfill their customization needs and as a result, they will stick with your brand. Loyal customers provide key customer benefits in the long run. You should always agree with their personal preferences so that they have no reason to switch to your competitors.

Focus on attracting the Millenials

Try winning over the Millennials by offering product customization. These millennials comprise a huge portion of buying users. And they are the upcoming generation. They will be the consumers of goods and services for many years to come. But, personalizing goods and services for the millennials is more than attaching a name to an email. You need to put effort to entice the millennial consumer. As a result, customization is the key.


The trends keep changing quickly in the fashion industry or gifts. When you stock a type of product, the next thing you see is that they are out of fashion. Try to do the smart thing and get the idea of what products customers desire. Look out for their preferences and then develop a product. As a result, the business succeeds in cutting down the cost of product manufacturing and decreasing the chances of loss. Produce only what is in demand, what customers desire, and you are good to go.

Luxury items must be made attractive

A customer pays a huge amount for luxury items such as jewelry, hot couture clothing, and high end watches. As a result, he/she expects minute detail of the product to be as per his/her preference. You can achieve customer satisfaction with product personalization. As a result, it makes it look attractive because it includes things like the color of choice, graphics, etc.

More repeat sales with lower return rates must be encouraged

The items twitch customer’s personalization are less likely to be returned. They have customized their products as per their preference. So, they are satisfied with the end product generally. You can escape returns and their cost by implying product personalization in E-commerce. And, customers feel attached to personalized products.

Aim for a big share in the gift industry

People feel a sense of personal touch when they give personalized gifts to their loved ones. And when you personalize a product, it transforms the routine product into a thoughtful gift. Customers have started to shop personalized products online at an increasing rate. Product customization facility helps you own the gift product market. For example, Magento 2 Gift Card helps store owners and provides robust and unique gifting functionality to their online store.

Study insights of the consumers

Start paying attention to what your customers change in your product while customization. It will guide you to what they are looking for and where you lack skills. You should analyze the customers’ preferences and their likings. Try to use this data and offer products based on it. Work to get an additional edge over the competitors when it comes to choosing a product.

Stay ahead of the competition

Businesses offering product customization are preferred over those that do not. Try getting competitive benefits. You can allow customers to personalize the product. You can take your business to the next level and stand out from the competition.

Build a stronger online presence

You should know that a customized product compels the customers to buy. The customers feel attracted to buy from your store over any routine store. As a result, you get a boost in Google rankings and gain popularity among potential buyers. Because of this popularity, you dominate social media platforms. As a result, you can leverage its benefit for generating revenue.

Encourage streamlining the order process

In the past, product personalization was a time-consuming process. The cycle used to involve understanding customers’ requirements and collecting samples. Then the samples were sent back and forth to the manufacturing team. This process is avoided by allowing customers to configure a personalized product online. The customers can preview it on spot.

Customized product examples in eCommerce

  • Nike took the smart step of selling customized shoes to consumers. This resulted in immediate success. It was successful in terms of revenue and recognition in the shoe industry.
  • Blue Sky is the no.1 planner brand. It allowed the customers to upload the cover image of their choice. It asked the customers to customize the design. As a result, the sale increased by 20%.
  • Nutella gave freedom to consumers to customize. It allowed them to add their names to the jar and it created a huge social media buzz.

Final words

Offering customers what they desire is the core of the business. Product customization then comes into the picture. This latest trend gives an edge to your business. Product customization and personalization in eCommerce add value to your store if planned thoughtfully and today trends for instagram and other social media platforms are also important things to know.

Product personalization and customization pave the way for building a relationship with customers. It makes your business come out authentic. There are many more benefits of offering product customization in E-commerce.

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