How to Candle Maker Turns Hobby into Profitable Business
Maybe you are an accountant, lawyer, or teacher by day. You’ve started candle making in the evenings and even on weekends.
You can feel your left brain again through candle-making. It allows you to reconnect with it, and you can feel the creativity flowing as you’ve felt since high school. Your candle-making hobby becomes more mainstream. You find yourself checking your work email for supplier delivery updates or going to weekend markets to check out the candles.
You start to wonder if your candle-making hobby could be a profitable business. The answer is yes! Yes, you can. Every company that succeeds has to begin somewhere.
Amazon was founded in Jeff Bezos’ garage. Chanel began selling handmade hats, and Unrivaled Candles was created by a sixteen-year-old who used melted crayons for candle wax. It’s possible! But where do you start?
DEFINE YOUR UNIQUE BRAND ID
Create a list to name your brand. This article will help you get started.
Create your brand’s identity. What are your brand’s values? Your range will be cheerful and cheap or exclusive and luxurious. Is your brand industrial and modern?
Identify your ideal customer and decide what your brand stands for. Remember, you can’t talk to everyone, so picking a niche and nailing it is essential.
A logo should be able to match the brand’s identity.
It is also essential to identify your brand’s unique selling proposition. This could set you apart from others, such as replaceable treasure candle, using embedded gemstones, or a pledge to donate 10% to a charity that matches your ideal customer.
DEVELOP YOUR PRODUCT RANGE
Candle brands that are the best provide consistency and reliability to their customers. This creates trust and encourages people to spread the word about the brand to their families and friends.
This is where you define your product range. It might be as simple as reducing your glassware collection from 15 to five. Or choose a few scents that will make your brand famous.
Here are some things to keep in mind when creating your product range
- Your vessels (glasses, concrete, marble, or metal)
- Your scents (earthy and masculine perfume)
- Your packaging (brown Craft screams luxury, earthy matte black exudes class)
- Your wax (pure natural soybean, coconut, beeswax, or a combination thereof)
CREATE VISUAL CONTENT
Visual content creation is essential in transforming your brand’s vision to something tangible and transferable that can be consumed online by a wider audience.
In the initial stages of your candle company, it is essential to have these pieces of content:
Photography of high-quality products: Each item in your product range should contain 3-4 images from different angles so your customers can browse them online.
Lifestyle photography: High-quality images of products taken in settings that are consistent with your brand’s vision and identity
Video content: Video content receives twelve times more engagement on social media than static images and text posts.
SET ACHIEVABLE GOALS
Many people fear the mental barrier of starting a business. You don’t have to use the ‘B” word. Instead, think about your business as a side project. This will make it less daunting to try new things.
You should set small, achievable goals. Do not get too caught up in the first million or stocking Myer.
Here are some goals you can set:
- First order for a candle
- Your website receives 100 first-time visitors
- First order of a non-friend or family candle
- First repeat customer
- First $1,000
UNDERSTAND ECONOMICS
Understanding your fixed and variable expenses, profit margins, and break-even points is essential.
It would be best if you aimed for a minimum of a 100 percent profit margin when selling direct-to-consumer retail candles. Wholesale and bulk orders are likely to be lower.
Knowing the basics of unit economics will help you immensely. If your average customer purchases three candles per year from you, each one is $40 in price, and your lifetime customer value would be $120.
The cost of goods is $15 per candle. This means that for every customer, it will cost you $45 to make $120. These numbers would be enough to convince you to invest in marketing if you had a good understanding of them.
These questions can help you grow quickly and profitably.
START LOCAL
Local businesses will help you create a candle business faster. Get in touch with local companies that you already know.
You can reach out to your hairdresser, local school fete, weekend market, or favorite cafe to get things moving.
Your new business will gain momentum faster if you have more people looking at your product range.
USE YOUR COMMENT
Like starting locally, leveraging your existing network is essential in creating a new company. Establishing solid relationships with your suppliers and potential partners is vital. Do you know anyone who runs a small business? Or is a worker in a company that you can connect with?
Imagine a friend who was a plumber and left behind a lovely, scented candle for every toilet or bathroom sink they fixed. It would be a win-win situation for both your business and theirs.
It is much easier to partner up and use your network than to try to start all over.
OFFER A GREAT PRODUCT and UNRIVALED CUSTOMER SERVICES
While there may be more talented candlemakers or brands with larger advertising budgets and better market stalls than yours, no one should be able to offer better customer service.
Although a business can be complicated, it is also easy. Offer a great product and treat customers with respect. They’ll come back.
Bonus tip – Make sure you respond to all questions via social media within 20 minutes. Also, make sure you have a fair return policy.
FOLLOW-UP PRODUCT REVIEWS
Social Jewelry Candles proof is an essential part of growing a company. It’s often overlooked, but it’s vitally important. Reviews are a vital component of some of the most successful brands in the world.
Look at AirBnB or Koala Mattresses – companies follow up on customers post-purchase and post-holiday to get reviews. Sometimes, they offer discounts or other special offers for your review.
Candle with a ring inside is an excellent website plugin that allows you to generate reviews and place them on your product pages automatically.
IN SUMMER
It’s a rewarding experience to turn a hobby into a profitable business. Unrivaled Candles Company’s team is available to help you along your journey. We offer a wide range of high-quality waxes, candle-making, business guides, and general customer support. Consider Unrivaled candles Company part of your business network for the rest of your life.
Unrivaled Candles Company’s team is committed to creating the largest and most comprehensive free database of candle-making information. Share our content with anyone you think might be interested.
Thank you again!
