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Common SEO Mistakes And How To Avoid Them

by Nathan Zachary
Fixing Common SEO Mistakes

Search engine optimization (SEO) is a method of improving the visibility of a website in the SERPs (search engine results pages) to increase unpaid or organic traffic. Moreover, SEO will help you rank higher for your target keywords.

Although there are many online resources on how to improve your SEO practices or how to implement SEO on-page and off-page strategies, you must not overlook the common SEO mistakes. In this blog, we’ll discuss some SEO mistakes that professionals tend to make and how you can avoid them and fix them with SEO free audit tools. Hence, keep reading and discover how SEO tools can help you fix the mistakes you are making.

Know How To Avoid SEO Mistakes Using SEO Audit Tools 

Slow-Loading Site 

When people attempt to access your website, a slow site speed can deter them. As a result of it, your hard-earned SEO traffic will certainly be lost due to slow site speed. Investing time and effort into driving traffic from SERPs is essentially useless if the page takes too long to load. With the page speed checker tool, you can find out if the loading time is really too long and what’s causing it. There are several factors that can delay the loading of your website’s page, including image size and format, redirect, javascript and CSS, and more. Hence, to fix the problems, resize the image, and use the free SEO audit tools to fix them.

Broken Page Links 

It leaves a bad impression when users access your site through a search engine and encounter a 404 error. Your broken links may even affect your crawl budget or how many times a Google bot will crawl your page in a given period. Broken links will cause search bots to move to other websites, leaving some of your important pages unindexed or crawled. In addition, it negatively affects the domain authority of your page. Therefore, use the link analyzer SEO audit tool and identify the problem so that you can easily fix it.

Faulty Redirects 

Redirects may result in a loss of SEO value and traffic. If your redirects aren’t providing any value, you should consider removing them. As 301 redirects accumulate over time, they often don’t produce the same SEO value they once did. This will ultimately increase the time it takes for your website to load and the rate at which it bounces. You can check the errors using the SEO redirect checker tool and find and fix all the redirect chains and loops. 

Long Messy URLs

URL stands for uniform resource locator and indicates the location of a web page on the internet. URLs should ideally be no longer than 2083 characters to avoid truncation by Google or render correctly across all browsers. For better analysis and solutions, you can use the link analyzer tool, the link rewriter tool, and other tools. SEO can benefit from URLs by providing a better user experience and increasing search visibility.

Duplicate Content 

The term duplicate content refers to content that is either the same or similar to other content on your site. The ranking of the web pages is likely to be affected by duplicate content, even though Google does not penalize it. Due to the fact that search engines rarely display two versions of the same content in the SERPs, they will choose the one which appears to be more relevant to the reader. In order to fix this, you can use the best article rewriter tool, followed by a plagiarism checker tool, in order to remove all the remaining duplicate content. 

Mobile-Unfriendly Websites

Mobile-friendly sites rank higher on search engine results pages. Mobile-friendly websites are by far the most advanced. When a site is mobile optimized, it will automatically reformat itself for different devices. You can also improve your website’s speed and design structure when you optimize it for mobile. To determine if your page is mobile-friendly, use the Mobile-Friendly SEO Test tool. You can make your site mobile-friendly by choosing a reliable web host, optimizing its loading times, enabling Accelerated Mobile Pages (AMP), and redesigning your pop-ups.


The key to SEO success is delivering high-quality content and engaging users. A regular site audit will ensure that your site is in good condition. Moreover, you can also get to know the mistakes which is why the website is not ranking. Make use of free SEO Audit Tools to discover your SEO mistakes and then fix the errors as soon as possible.

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