Content planning isn’t as easy as coming up with ideas for blog posts and giving them to your Content writing services. Sadly. But the good news is that your results are likely to improve a lot. If you take the time to plan your content well. Let’s take a look at what it takes to do it well.
Content is part of the process of planning
People often get a content plan and the planning process and the development of a strategy is confused. And the plan with the calendar of content! A lot of work needs to be done before (and after). You have a written content plan, and you can’t make the calendar until you have the plan.
Strategy comes before a plan for what to write
If you’re on a corporate marketing team. You probably have a written content strategy that includes buyer personas, an outline of the buyer journey, and suggestions for the channels and types of content. That are most likely to reach your target audience.
A content strategy helps you make plans in the right way. If you don’t have one, you’ll need to do some of that work before you can start making a plan for your content. Before deciding on formats and topics, it’s important to know who you’re trying to reach and how to reach them best. You can hire a professional blog writing service for blog writing and planning.
Don’t have a content strategy, here’s what to do
If you don’t have a full plan, you should at least think about the following things. If you want to come up with a good content plan with the help of content writing services:
Who is the content you’re making for? Most businesses have more than one kind of customer. You might sell goods or services to more than one business sector. You might sell to both retail and wholesale customers. Or small businesses and big companies. No matter how you divide your buyers, it’s unlikely that all of them will have the same goals, concerns, priorities, and questions. You’ll need to think about each one separately in terms of how to reach them (through which publishing channels) and what kind of content is most likely to get their attention.
2. The journey of a buyer
Think about the path that each type of buyer usually takes before they hire your services. A buyer’s path through a store can be quick and easy.
One reason why information about buyer personas is so useful is that buyers often read different kinds of content at different points in their buyer journey. So, if you want to keep their attention until they buy (and even after), you need to create the content they’ll be looking for at each stage of the journey.
3. Goals and priorities for a business
Content needs to have a point and be in line with business goals. Some goals might be to get more clients or money from a certain sector or to switch from working with small businesses to working with large corporations. Understanding the goals will help you decide if creating content for all of your buyer personas will be the same level of priority. It might make sense to spend more time and money on a certain part of the audience. You can hire professional blog writing services to manage all your goals.
4. Figuring out what’s already there and what’s missing
There are two very good reasons to spend some time evaluating the content you already have, whether you do a full content audit or a quick audit with a limited scope. You might only need to look at the last 6–12 months to find out or you can hire content writing services who will evaluate this for you:
- Have you made sure that the content you’ve been making it for the right personas? Does it fit with the goals and priorities of the business? And do you have content for all stages of the buyer’s journey? Reviewing what’s been published will help you find content gaps you need to fill, which is something you’ll want to know when you’re ready to make your content plan.
- Is the content useful and of good quality? If it’s not, you may find content that needs to be taken out or changed. You might also find pieces that aren’t very good but could be improved or made longer, or content that can be used in other ways.
In this blog, we’ve talked about some of the most important parts of planning content. I hope you know how to plan your content and keep it consistent. If you want the best content writing service, you can get in touch with us. We have the best team of writers who know how to write a great blog that gets the attention of your target audience.