When creating a franchise web design, it is important to follow style guidelines. Your design should maintain a uniform aesthetic, while incorporating your business’s unique design elements. Using a template is an excellent option to ensure the look and feel of your site match the corporate brand. Franchise web designs should also be easy to update and maintain, so be sure to review and test them often.
Website blueprint
When developing a website for a franchise business, it’s imperative to follow certain design and development guidelines. You’ll want to make sure the website has a consistent aesthetic and incorporate elements that make it unique. You should also use templates that follow style guidelines. The goal of creating a website blueprint for a franchise business is to attract and retain visitors. In the following section, we’ll discuss what we consider to be a good website blueprint for a franchise business.
First, the blueprint must be clear and concise. It should include all of the various components and pages of the website, including the navigation, logo, and content. It should also include the brand guidelines. These rules will include things such as typography, color palettes, logo guidelines, and site padding.
Content stages
A good franchise web design should provide a high level of content. This can include blog posts with industry tips or videos featuring interviews with experts. It should also incorporate search engine optimization, or SEO, for better rankings on search engines. This will increase traffic to your website, which will increase your chances of converting that traffic into customers or leads.
Franchise websites should also follow certain guidelines to help create a consistent aesthetic. These guidelines should include color palettes, typography, logo guidelines, and site padding. They should also include brand guidelines, which define how your brand should be present on your website.
Google Maps
The inclusion of Google Maps in franchise web design is an important step in local SEO. It is a quick way to share information about a brand and its available territories, and it reinforces the brand’s meaning. Moreover, it is mobile-friendly, which helps potential customers find the store they need.
Google Maps features promoted pins, which appear as local franchises when a user is browsing the map. These ads are based on the relevance of the location of a user, and they don’t have to be tied to specific keywords. As a result, they are less targeted than sponsored search results.
Safe and secure
A franchise website should be safe and secure. Not only is it important for consumers to be able to trust the site, it also increases your brand’s credibility. According to recent research, 46% of visitors would not enter personal information on a website that is not secure. Additionally, 64% would leave the website instantly if they were unsure of its security. A professional development company such as Market Media Connect will design your website in a secure and safe manner and will optimize it to get the highest ranking possible.
Customer engagement
Customer engagement is the process of building a relationship between your brand and your customers. Whether your customers are new or longtime, customer engagement is a key aspect of your brand’s success. Studies show that 80% of consumers prefer brands that encourage engagement. This means that your marketing efforts must be integrated across all channels and engage your audience. The more engaged your customers are, the more likely they will buy from you again.
The customer engagement process begins with the customer’s first interaction with your brand. If they are unfamiliar with your products or services, they may not even check them out. This low engagement rate can result in low profits. For this reason, many companies will create content specific to their products or services. If your customers like or comment on these posts, it’s a good sign that your customer engagement strategy is working.
