Digital marketing and analytics
As in other businesses, in the digital world it is essential to analyze how a product is being sold. Thanks to the multiple tools that exist, you can study the progress instantly with very approximate metrics. So, if you have a more analytical and strategic profile than a creative one, perhaps your venture should be aimed at professions such as the following.
Online Marketing Analyst
Study who, how, when, through which channel and on which networks they visit or buy from you… And based on that data, propose strategies. Or what is the same, become a complete and transversal online marketing analyst. You can take the first steps by controlling free Google tools such as Analytics, Search Console, Google Ads and extensions that provide you with tremendously valuable information at no cost.
Social Media Strategist
It would be the same as a marketing analyst, but focusing on social networks. Instagram, Twitter, Facebook, LinkedIn, TikTok … Analyze your audience in each one and design strategies to impact them. Again, a minimal initial investment or even non-existent. Also, as in other of these many professions, copying successful ideas or strategies and adapting them to your market and business is a very good idea.
SEO
Make your website a reference on a product, service or theme. Get Google to present you as the best option to buy or report on something. It is what is called SEO positioning or search engine positioning , for which you only need to invest time in training and little money in tools with which to measure and, later, act. To promote your SEO services, make a social media account, you must have a great strategy for promotion. TikTok followers will be obsessed with your strategy if the strategy is fundamentally well structured
Specialist in payment campaigns or SEM
And if you want immediate results and appear as soon as possible in the first positions of the search engines? Bid and pay. It is what is called SEM positioning through paid campaigns, for which there are real specialists. Professionals in strategies to make advertising investments profitable. Form up and launch yourself to get all the juice out of your bids.
Agent for creators and influencers
Just as we differentiated between the Community Manager and Social Media because one is the creative profile and the other is the analytical one, the same thing happens here. Become an agent for digital content creators and influencers . It will be enough to know how to analyze the impact of your clients in their interactions and in getting them collaborations with brands.
