A successful marketing and branding strategy is crucial for any barber shop. With the correct marketing strategies, you may expand your customer base and expand your business regardless of your own barbershop chains with several locations. Let’s walk through the best marketing points to expand your barber business.
My Business on Google (GMB)
If you have not already, please take action right away! You will benefit from having your barber shop featured on Google My Business.
To begin with, your company will appear as one of the search engine results whenever someone in your area types “barber shops near me” into Google. Additionally, anyone can view it on Google Maps, making it much simpler for customers to locate your store.
You can begin accepting reservations directly from Google My Business once you’ve claimed your regional listing using Reserve with Google.
Establish a website for your hair salon.
Your barbershop can be located by someone using Google or another directory. After reading such positive evaluations, they decide to learn further about you and discover details like the services you provide, your costs, etc.
Every company today needs to have an online presence where customers can learn more about them. In addition, linking to your website will make your online barber advertising strategies more effective. Along with this, you can also design barber logo to make it more effective.
Send SMS and emails to the target audience to reach them.
Email and text message marketing are quick, efficient, and reasonably priced ways to connect with new potential customers.
American citizens check their phones 262 times on average per day! So SMS marketing is an excellent technique to reach a wide audience. And when it comes to emails, it’s projected that 91% of customers use their cellphones to check their inboxes at least once every day.
Email and SMS marketing must be a part of your barber shop marketing strategy in addition to reaching a sizable audience because of their numerous other benefits.
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Last but not least, keep your clients!
It’s a common error that people forget about the old customers to attract new ones. However, meeting the requirements of your current clients might be just as crucial for business growth as acquiring new clients.
Getting new clients is fantastic, but what’s the point if they don’t return? Additionally, you must address any issues with your current clients’ satisfaction before seeking new ones.
Reach out to them and know if they are satisfied with your services or not. If they are not, work hard to make them satisfied with your services and look out for new clients.
SEO
Search engine optimization, or SEO. To put it another way, SEO refers to how simple it is to be found online. Your potential clients will find a business on Google, Bing, YouTube, and other online search engines more readily, the better SEO you have. It’s ideal for building your Google Business Page and connecting it to the website to improve your SEO.
Therefore, your shop will be listed the next time someone searches for “Barber shops near me” on Google, where they may call you or visit your website to find out a little more about you. Daily content sharing on social networks, blog posting on your website, and YouTube channel addition are all excellent ways to improve your SEO.
Discounts
It is understood that not everyone likes offering discounts. However, most opposed to this concept don’t consider the wider picture. Let’s refrain from offering discounts on days like Thursday through Saturday when we are typically busy. In order to fill the days when we aren’t busy, like Tuesdays and Wednesdays, it is a good idea to provide little discounts.
The money generated at the end of the month will be much higher than it would have been without running these promotions if you fill the schedule on your slower days.
Discounts are excellent for attracting new clients as well. Giving new clients discounts is a straightforward concept. Especially if they’ve never been aware of your business before, we need them to give us a chance.
Conclusion
All the strategies listed in this article offer fresh ideas for advertising your barbershop. Although some of these barbershop marketing suggestions may be a little outside your comfort zone, they may help a lot in the long run.
In the end, successful barbershop marketing needs persistence. Many barbers lose up too soon because they want marketing results right away. Keep calm and follow your barbershop marketing strategy.
