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E-commerce marketing strategy: How to stand out from the crowd?

by Nathan Zachary
E-commerce marketing strategy

The E-commerce landscape has become crowded with intense competition and new technologies constantly emerging. Each and every e-commerce marketing agency is focused on building a rewarding e-commerce marketing strategy to stand out from the cluster. Here, survival of the fittest is all about keeping abreast with the trends in the industry and utilizing them.  

What is E-commerce marketing? 

E-commerce marketing focuses on creating a robust online market for a business. Just like a brick-and-mortar has an offline storefront, an E-commerce business has an online storefront, in the form of a website. 

Strategizing for E-commerce marketing. 

E-commerce businesses can prove their mettle by devising SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) marketing strategies. 

These five aspects, when kept in mind, assist in creating a plan that is both fact-based, by analyzing the past data and creative, by anticipating and embedding future trends.

E-commerce marketing strategies to stand out from the crowd.

Now let’s walk you through 5 E-commerce marketing strategies that help you be the honey badger.

  1. From product features to benefits. 

There is an information overload in the digital space, which has decreased the attention span of shoppers significantly. They are not as receptive to doing a deep dive into your product’s features hence, there must be a landing page that showcases the USP of your product and how it will add value to your customer’s life. Your message must be prompt in showing the benefits your product will provide the customer.

  1. Tailored SEO for E-commerce

Since the beginning of digitization, marketers have been shouting at the top of their lungs about the importance of SEO and it still holds true. E-commerce SEO focuses on increasing the visibility of your e-store in organic search results. It makes your brand stand out from the crowd.

Do you wish to take up professional E-commerce SEO services for your business, contact us!

  1. Ensure easy social sharing

The importance of social sharing can not be undermined, especially when it comes to E-commerce websites. The shoppers must be able to share the product across various platforms easily. This exposes you to a wide range of audiences and makes the shopping experience much more active. 

  1. Leveraging AI

Artificial intelligence is here to empower each and every industry. E-commerce businesses can leverage AI by :

  • Having chatbots to offer prompt customer responses.
  • Offering personalized recommendations.
  • Building an app with e-commerce app development.
  • Creating more personalized e-mailers.
  • Creating compelling content for the e-store.
  1. Catering to the E-commerce marketing funnel

The E-commerce marketing funnel has 5 stages which are:

  • Awareness – A higher ranking in the SERPs with optimal off-page practices assists in the awareness stage. 
  • Interest – A compelling website intrigues the visitor to interact with your online store.
  • Evaluation – Here, visitors do a deep dive into your e-store. Internal linking and interactive segments do wonders in this stage. 
  • Interaction – When a visitor interacts with you, they are on the verge of conversion. Reviews, ratings and product videos propel them to convert. 
  • Conversion – This is the final stage wherein the visitor turns into a customer. A smooth checkout process and a wide variety of payment options are paramount. 

Read: Stay a step ahead with E-commerce Trends of 2023.


There is immense scope for businesses to touch heights with E-commerce marketing but it can get extremely overwhelming with other activities that business owners have to perform. 

Delegating your E-commerce SEO to a skilled E-commerce marketing agency certainly helps. We, at #ARM Worldwide, extend our helping hand to assist you with your E-commerce marketing strategy and take your business to a noteworthy level.

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