It is time to include an eBook in your overall content marketing strategy if you haven’t already.
The process of learning how to write an eBook is time-consuming. eBooks are well worth the time required to write them since they may position you as an industry expert, generate new leads, deepen relationships with your audience, and in some cases function as a new cash stream.
However, for your eBook to accomplish all of this and more, it must deliver genuine value and appeal. However, what about the eBook’s appeal? How can one compose an e-book that captivates readers?
Guide to Creating a High-Quality eBook
To capture the true spirit of your eBook, you must return to the reason you’re writing one. The majority of businesses and organizations aim to give readers and potential customers with relevant information. How then do you build an effective and value-driven eBook? Include an abundance of valuable and effective advice.
A component of high-quality material is its utility for readers. Your eBook should be driven by informative material, and you should take the effort (or employ others to take the time) to develop it.
Once you have the necessary information, you must concentrate on the essay itself. Is it competent and engaging? Creating material that captures the interest of readers is difficult, but not impossible. Fortunately, we have a few suggestions that will assist you in organizing your thoughts and making the most of each section of the text.
Important eBook Elements
Obviously, your eBook’s content is its heart, but as with any physical publication, design and layout are crucial. Certain components, including an intriguing and descriptive title, a beautiful cover, and a reader-friendly format, should be included in every great eBook. Knowing how to compose an eBook begins with these components.
A Descriptive and Engaging Book Title
Your publication involves a large expenditure, whether you create your eBook yourself or employ an eBook writing service. If you want your eBook to be read, it needs to have a catchy title that communicates its value right away.
Whatever you’re working on, you should give it a catchy title. Given the length and depth of most eBooks, the title becomes even more crucial. A good title should tell readers exactly what they will learn from reading the piece. Is there an economic benefit? Potential time savings? Gained insight into content marketing’s potential for increasing revenue? People are more likely to make a download if they believe it will benefit them in some way.
The title of your eBook should be both descriptive of its contents and call to action. Take a look at some of these examples of eBook titles:
The title, “Flowers That Attract Butterflies,” is weak.
Powerful Title: “Flowers That Bring Butterflies to Your Yard”
An Improved Title: Southwest California’s Top 5 Native Butterflies and the Flowers You Can Plant to Attract Them
The first title offers no functionality to the reader. While the second title is both useful and actionable (“attract butterflies”), the third title is also actionable (“to plant”), descriptive (“indigenous flowers”), and hyper-specific (“SW California”). The third title specifies who would benefit the most from reading the eBook, while the second title details exactly what readers can expect to learn from the text. As a result of reading the book, the reader may feel compelled to contact the company in order to purchase some of the flowers described therein. An integral component of learning how to create an eBook is how to make use of actionable words in titles and headings.
Attractive eBook Cover Style
It’s true that we all evaluate books by their covers, despite what our elementary school teachers told us. Packaging your eBook attractively can help it stand out from the crowd and persuade more people to download it.
While it’s recommended that you have a professional graphic designer produce your eBook cover, if you’re feeling particularly creative, you can try using this technique instead.
Make the title stand out by placing it against a contrasting background.
- Humans are highly visual beings; therefore, it makes sense that we would benefit from the use of imagery. In order to increase your cover’s aesthetic appeal and to give your readers a sense of what’s in store for them inside, use a high-quality photograph.
- Consistency with the rest of your brand’s visual identity is essential, so give thought to the design of your cover. Use green and white across your marketing materials, including your ebooks, if those colors are strongly associated with your brand among your target audience.
- Subtitle: A subtitle allows you to provide your readers a little more insight into the content of your publication.
The Following Is a List of Sections
This point bears repeating eBooks are very lengthy. Readers often skim texts in search of answers to pressing questions or quick resolutions to pressing problems. Include a table of contents, even if your eBook is brief, to save your readers time and effort. Without one, your eBook can be missing out on one of the main draws for buyers.
You might be wondering why you would commission such a lengthy piece of writing from an eBook writing service if your readers are merely going to scan it. You must always keep in mind that the primary goal of an eBook is to be useful. Even if only one paragraph in your 100-page masterpiece makes you look like an expert in your field or, even better, nets you a new client, consider the job well done. It would be helpful to have a table of contents and page numbers. A clickable link to the desired chapter could be included within the text itself.
Solid Articles
As opposed to assigning the task internally, many companies prefer to hire a professional eBook writing service. The opposite is true for eBooks that fail to give value through well-written, accurate, and interesting information.
If your eBook is poorly written and lacks useful information, it will annoy readers and reduce the likelihood that they will buy from you. If you want your eBook to actually help others, you should have a professional eBook writer tackle the project. Rather than writing your eBook yourself, here are some good reasons to hire a ghostwriter:
- Professional eBook writers know how to assist clients zero in on broad issues and distil the available information into a concise and useful report.
- Writers for the web and electronic books are familiar with the importance of writing for a certain demographic and can accurately mimic your brand’s voice.
- Writing firms that specialize in eBooks employ meticulous editors to make sure your work is polished and ready for publication.
- But when it comes to figuring out how to produce an eBook, superb writing alone isn’t enough.
- Your eBook’s title, body, and conclusion should all be geared toward giving readers information they can utilize.
- Never leave your reader with the impression that they got nothing out of reading your eBook or that you lured them into downloading it just to get their information.
Facts, Figures, and Real-World Examples
A reputable eBook is essential if you want people to consider you a reliable expert in your field. True credibility can only be communicated by hard evidence. Look at this, it’s fantastic.
Don’t just make an assertion without supporting it with facts and figures from credible resources. Use case studies to back up any statements you make about your own company’s achievements. Give as much information as you can. Describe a problem experienced by a previous client (or one of your current clients) and the steps taken to solve it. Readers will have more faith in your adaptability and resilience if you describe how, you helped a company overcome those obstacles.
Visuals Such as Graphs, Bar Charts, etc.
We’ve said it before, and we’ll say it again: people learn best through imagery. Consider including high-quality photographs and other graphic elements to complement your writing when creating your eBook, as the human brain processes images 60,000 times faster than text. You should do so for the following reasons:
- Large Blocks of Text Can Be Broken Up with Images: People do not hold eBooks to the same standards as paper books, therefore it is important to use images to keep readers engaged. While most readers will happily flip through an entire picture-free book, they are more likely to put down a computer or tablet after only a few pages of text-heavy digital copy. Create visually appealing sections of text.
- The use of images helps readers stay engaged for longer because they provide a visual break and relieve some of the cognitive burden they may be carrying.
- Some Ideas Are Better Illustrated: Visuals are a fantastic method to back up any type of content, from humorous, easy-to-digest content to more difficult themes. When communicating a big amount of data, visual aids like charts and graphs come in especially handy.
However, visuals are not limited to certain types of media. The same effects can be achieved with headers, numbered lists, bullet points, and bolded text as with regular imagery: In addition to serving as a visual break for the reader, headings also highlight key ideas and aid to keep the reader’s attention.
Share This! Button
A study found that websites with social sharing buttons received seven times as many social media mentions as those without. Including social sharing icons on your site makes it simple for users to promote your content to their friends and followers. You should place buttons at the top and bottom of each page of your eBook, in addition to the landing page. The promotion of your finished eBook is a part of the process that you will learn as you read this book.
You could worry if it’s too much to have social media sharing buttons in the headers and footers of every page of your eBook. Without a doubt, nope. Buttons to share content on social media can be as obvious or subtle as you choose.
You may increase the likelihood that your material will reach new audiences by including visible but unobtrusive buttons in the headers and footers, right next to your publication information, that allow your visitors to simply share information they find interesting as they read it.
Connecting text and a call to action
The eBook you and your service writer created is fantastic, but now what? Nothing if you don’t provide any clickable links or a compelling CTA. Your eBook’s readers will just put it down and move on. Maintain contact with readers once the eBook is no longer available to them.
Putting in-text links in interesting places will make the reader want to read more. Blog entries, white papers, other eBooks, and even product and service pages can all be linked to. By following these arrows, your readers can explore more of your site and become more acquainted with your brand.
The call to action should be forceful. The words “Contact us today” at the end of a publication that you worked hard on for ten thousand words may feel trite and out of place. In an eBook, in particular, the CTA needs to be well-thought-out and value-driven, and it must make it abundantly clear to the reader why he or she should go to the next offer. Make it easy for your readers to do what you want them to do by including a website or phone number.
