Embedding a Facebook feed on your website is a result-driven approach to marketing your brand by showcasing your social media presence and developing your website in new and innovative ways. Also, you can offer your audience authentic and credible content that is highly engaging.
It’s no news that users appreciate fresh and genuine content. The purest form of content is User-generated content which is more impactful than branded content. Turn your users into brand advocates and let them develop content for you.
Leveraging UGC on your website can be highly effective in improving user engagement, reducing bounce rates, and boosting conversion rates. Continue reading to explore various ways and the need for embedding Facebook feed on your website.
Methods to embed Facebook feed on your website
Let’s understand two methods in detail with steps that help you embed Facebook feeds effortlessly.
- Social media aggregator
Social media aggregator platforms like Taggbox help you curate, customize, and display innovative widgets on your website. These platforms offer you various features to develop creative Facebook feed Widgets with the following steps. Let’s dig in.
- Log in to your existing aggregator account or sign up for a new one. Tap on “add social feeds” on the next page. Select “Facebook” as your source platform from more than 20 platforms available.
- From the next pop-up put in the credentials for the connection type to fetch the feed. Add your Facebook credentials in the pop-up for a secure connection and tap on “Create feed”.
- You will be shifted to the editor page. Use the customization feature and change your background, or change the layout with responsive and compatible themes available. Add a CTA button, card style, banner, on-site uploads feature, or implement your imagination using the custom CSS feature available.
- You also have the freedom to moderate the content in your widget. Pin the most relevant and creative posts on top to highlight them, and eliminate any irrelevant or unwanted content using the profanity filter. After all the alterations are completed, click “Publish”.
- On the next page, choose your preferred website building platform from various options available like WordPress, HTML, Wix, Shopify, Squarespace, etc. Then, adjust the width and height of your widget according to the website layout. Click “Get embed code” and copy the code generated below.
- Log in to your website admin panel, and navigate to the web page where the widget will be embedded. Paste the code in the body section of the desired web page. Preview the web page and once you get what you needed, tap on “Publish” to make your widget functional on the website.
Take full advantage of the analytics panel and keep track of the number of impressions, CTA button usage, user activity on the widget, and much more. Measure and analyze the performance of your widget on the website to make necessary advancements when required.
Offer your users fresh and updated content every time they visit the website. This also increases website dwell time and helps with powering up user interaction.
- Facebook page plugin
Use Facebook’s page plugin to embed a page feed on your website using these simple steps.
- Visit the Facebook page you wish to embed and copy the URL.
- Visit the Facebook page plugin website
- Paste the Facebook page URL.
- Choose the tabs you wish to display like Timeline, upcoming events, or recent posts.
- Adjust the height and width of the output display.
- You can use various variations of the feed like “Use small header”, “cover photo”, “Adjust to the container width of the plugin”, and “Show friend’s faces”.
- See the preview and click “Get code”.
- Copy and paste this code into your website backend, in the body section of the web page of your choice.
Well, it’s that easy. Your feed will be live on your website with these easy steps.
Why is it needed?
Embedding a Facebook feed helps you boost your interaction with the visitors. You allow your users to explore Facebook without having them leave your website, increasing your dwell time as well.
Facebook also involves user-generated content, the most authentic type of content people seek on social media platforms. When you showcase reliable and credible UGC on your website you display a trustworthy brand image to your visitors.
With trust and interaction, people get impressed and are more likely to make favourable purchase decisions. Your website encourages people to convert their attractions into sales. This is an impressive approach to accelerating engagement and building a loyal customer base.
Wrapping up!
In this blog, we covered why embedding Facebook is needed in the first place and the methods of embedding. Use social media aggregators to embed your Facebook feed on your website. These platforms help you curate responsive and compatible Widgets. Transform your website layout and offer your visitors the best experience.
You can drive conversion rates, build trust, spread brand awareness, and improve your social media presence. If people like what they see on your website they might follow you on Facebook. Users who are active on Facebook might visit your site. You are in a win-win situation. So, what are you waiting for?
