by Nathan Zachary

Hollywood, like Silicon Valley, has long been intrigued by artificial intelligence. Many films, comics, and TV shows have featured predictions as to what AI might look like in the future, portraying the technology as either helpful or terrifying. In the case of Marvel, there are cases where the AI develops beyond its intended purpose and becomes a hero or villain in its own right. Artificial Intelligence is continuing to be a game-changer for most industries including eCommerce, this is just the beginning!

Counting its impact on the eCommerce sector, it is less about human-like robots and more about the learning technologies and algorithms that provide the structure and basics of processes. Experienced AI professionals can help today’s online retailers deliver an optimized customer experience on and off their eCommerce websites by using collected business and customer data to make better business decisions and more accurately predict the future.

Many eCommerce businesses are already using a form of AI to understand their customers better, generate new leads, and provide an enhanced customer experience.


One of the leading AI-technology everyone is talking about is Chatbots and their related programs. These are chatboxes that pop up and are eager to assist the customers on many websites you browse. These can help customers 24×7 and quickly collect valuable information, understand behavior patterns and conduct seamless brand consistency. Chatbots are essentially computer programs meant to converse with humans; and can automate several processes for online shoppers like order processes, shopping cart integration, and customer support.


Imagine clicking a picture of that great vase you spotted at your friend’s house party and uploading it on an app to find the exact product for your home! AI with a vision is enabling this product-search innovation through live and real-time image classification. Amazon’s new app has already integrated this AI technique to help people find similar things from its online shopping catalog. Tools integrating deep learning into offerings are becoming a big hit among retailers. Using AI to predict consumer behavior, you must deploy the experienced ‘suggestions factor’.  


An intelligent sales process is driven truly by data. Big brands like The North Face are successfully using AI to understand their customers better via AI-enabled chatbots that help online shoppers in finding the product they are looking for. Clever AI skills deployed in engineering this technologically-assisted shopping experience are a must-have for every business to incorporate in order to scale profits. Hundreds of products are then scanned to find perfect matches based on real-time customer input and their own research like the weather conditions in the mentioned area.


AI isn’t just a novel technology implemented for its cool factor. Implementing AI has the potential to impact any number of business functions across the organization. AI is broad and encompasses data mining, natural language processing, and machine learning. Over the past decade, AI technology has matured and become a powerful tool to boost sales and optimize operations. Even many small e-commerce businesses are using technology with some kind of AI capability. 


Amazon has long recognized the benefits of artificial intelligence and related technologies. This has given rise to AI enthusiasts taking up leading AI certifications across the world to earn the best spot role in the industry. Ecommerce companies use machine learning to improve product selection and user experience and to optimize logistics. Some of the benefits that an AI-assisted eCommerce brand enjoys are listed below:

ü  More targeted marketing and advertising

ü  Increased customer retention

ü  Seamless automation

ü  Efficient sales process

The six most popular use cases of AI in eCommerce are:

1.       Personalized product recommendations

2.       Pricing optimization

3.       Enhanced customer service

4.       Customer service

5.       Smart logistics

6.       Sales and demand forecasting

Inventory robots automatically restock shelves and sensors can easily track customer traffic patterns to identify optimum store layout. Opportunities for cross-selling and digital signage can be edited for specific audiences, providing up-to-the-minute information to motivate consumers such as alerting them when the stocks are running low. Augmented reality (AR) is also enhancing the retail experience. A consumer can upload an image of their room and redecorate it using AR to view different color schemes and choose suitable accessories, suggested by computers. Similarly, it works for the apparel industry.

Looking at the advancements taking place in AI in the eCommerce industry, it is sure to expand furthermore with diversifying consumer demand. Undivided focus on consumer experience, speedier deliveries, and providing an omnichannel to your customers is going to be the sole goal of online commerce. E-commerce is just one of the many industries that are being impacted widely by AI and it is here to stay for a very long time in the future ahead. 

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