The ultimate force for anybody looking to boost organic traffic is Google. It does an online search to locate the websites that are most beneficial and pertinent to its users on almost any topic. Instead than just believing Google’s findings, we rely on them.
Getting your small company to show up on the first page of search results may seem unattainable given Google’s enormous impact and strength. It is now more possible than ever for small and local companies to rank prominently in search results—and for free!—thanks to Google’s enormous strength, however.
I’ll go through a tonne of precise actions you can do to leverage two free strategies, website optimisation and listing optimisation, to push your business to the top of the first page of search results. Before getting to the tactics, I’ll talk about the importance of Google’s first page, which includes:
Using keywords strategically across your website can help you create material for readers instead of search engines.
Location is indicated (include the location’s term in your SEO; for instance, if you’re a dentist, include Dental SEO Sydeny to improve your rating).
Regularly updating and maintaining your Google listing, among other things.
It goes without saying that any firm should want to rank well on Google, but let’s first talk about some of its distinctive benefits so you can select what aspects of your company’s strategy to concentrate.
Why being prominent on Google is important
Google’s search results are becoming more in-depth thanks to Knowledge Panels, answer boxes, enlarged related questions, local results, and other features. In view of the fact that traffic and click-through rate both drastically decrease as one progresses farther down the search results, working for top rank is unquestionably worthwhile. Different strategies may be used to stand out.
The click-through rate is considerably higher when a page one listing is present.
Although the majority of users view Google’s first page, did you know that there is a noticeable difference in click-through rates between the top and bottom results?
One research displays the following click-through rates for each Google position:
- The first result was a clickthrough rate of 36.4%.
- 3.5% of clicks were made on the third-placed result, whereas 12.5% were made on the second.
- There are often no more than 10 organic results per page when local results, ads, reaction boxes, and other new elements are taken into account.
- For the eleventh result, the CTR dropped to 2.2%. If your website is not listed first in Google’s search results, you are missing out on a lot of hits.
Get immediate exposure
Top results for Google searches are now shown as featured snippets, sometimes referred to as “Position Zero” answer boxes:
When your business ranks first on Google, it may be included in a featured snippet, increasing your reputation and providing it quick exposure.
Initially, traffic sharing
According to a separate study, 33% of Google search traffic goes to the top result. The higher your website can rank on Google, the more search traffic it will get and brand authority it will have.
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How might having a spot on the first page benefit your business?
Understanding the many goals that a high Google position could help your business achieve is vital.
1. Broaden your audience
Suppose you have a physical location. Which location—on the bustling main drag through town or on a quiet side street—would you choose if you had the choice? The main roadway is evident.
With 167 billion searches each month, having your business on the first page of Google is like having it on the busiest street in town. More individuals are aware of your brand as a result of their visits to your website. The more familiar your brand is with customers, the more receptive they will be to conversion attempts.
2. Generate more leads
What would you do if you had to choose between a city with a diverse main street and a city with ideal clients? Initial Google pages equal the number of search enquiries. The first page of searches conducted by your target audience is where you want to be found. Customers that are searching to buy or connect with you online discover you as a consequence. These people have the best chance of turning out to be leads and customers for your business.
3. Increase engagement
According to Adweek, Google is the go-to search engine for customers who do online research before making a purchase. Answer boxes, the “People also ask” section, and local results that contain contact details, maps, reviews, ratings, and descriptions allow customers to investigate, contrast, and engage with your business before even clicking on your result on Google’s search engine results page.