You can tell it’s a product video if it provides clear and actionable details about the product itself, its features, and its intended audience. Including high-quality product videos as part of your marketing strategy is crucial. Product video services are essential to the success of your marketing campaign.
On marketplaces like Amazon, eBay, Shopify, and others, you’ll often find sellers demonstrating their wares on video. Amazon’s product videos are known to be highly informative and entertaining. Anyone selling goods online (whether through Amazon, eBay, Shopify, or their own website) has probably wondered what makes a good product video.
Video advertising or video training?
Many people who sell on Amazon have a fundamental misunderstanding of how effective video marketing can be. Many people think that marketing videos and instructional videos are entirely distinct genres of video content. Video guides for a product are still marketing videos, even if they are instructional. On the other hand, not every promotional video serves an educational purpose.
People are becoming more receptive to and interested in online video advertisements. Videos, in contrast to banner and text ads, which appear whenever a user visits a page, hold the viewer’s attention for the duration of the ad. As a result, users will have an easier time tuning out the video ad, especially in the first few seconds. The poor structure of most product videos is a major contributor to their lackluster performance.
Exactly What Are Some Good Practices for Making an Amazon Product Video?
Below, we’ll take a detailed look at how to make an instructional product video that can be used to promote your business on sites like Amazon, eBay, Shopify, and more.
You must first assure your viewers that their concerns will be heard and that they will gain something of value from watching. In the first few minutes of a video, most viewers will tune out if you don’t convince them quickly. You can rest easy knowing that viewers can quickly skim through the material presented in your product video if it is presented in a slide format that allows for the entry of chapters. If not, at least give them a taste of what to expect by summarizing the chapters covered.
It can be a caption or said within the first minute of the video itself.
Next, you’ll want to think about “how to approach and structure the video itself” after you’ve set the stage with your introduction. Keep in mind that you’re creating an informative marketing piece that will teach your target audience something useful while also boosting your company’s reputation.
The Organizational Framework
A video should be broken up into sections or chapters so that viewers can pick and choose the information they need at any given time. There’s no doubt that each member of your target audience will know different amounts about your product or service. Some may be familiar with your company already, but others may be learning about it for the first time. Thus, various forms of instruction or information tailored to specific demographics are required.
You can solve this problem by making your product video in separate sections, chapters, and stages.
If you’re making a video for educational purposes, break it up into chapters or topics. If you have no other choice but to keep the video uncut, that’s fine.
Be Sure To Introduce Your Brand Or product.
After setting the stage for your video and its sections, it’s time to introduce your brand or product. First, give a quick summary of your business, and then explain to people how and why they should use your product. Instead of trying to “sell your product,” focus on the benefits it will bring to the listener. Make sure your communication is succinct, understandable, and covers all the bases.
Explain The Benefits Of Your Product And How It Differs From Others.
This is your chance to show off your product’s unique selling points. When creating a product video for an online marketplace like Amazon, eBay, or another similar platform, it is important to consider and address the criticisms that customers have voiced about the products of your competitors. Keep in mind that you are not making a comparison, but rather listing the features that set your product apart.
Putting on a demonstration where you highlight the main features and functions of your product is a great way to accomplish this. While doing so, keep your target audience dreaming about the problems your product will solve for them in their daily lives. You’re at the point now where a store clerk or salesperson would be if they were explaining what the product is. At this point, your listeners’ attention and curiosity have shifted to something else.
After the introduction, the demonstration of your product is the next and most important segment of your video. Show your customers how your product can help them with their problems. From a marketing standpoint, this is your chance to show customers how great your product is by demonstrating its ease of use, demonstrating that it delivers on its promises, and proving that customers can easily follow your instructions for using the product.
This portion is not a commercial but rather an instructional one. Potential buyers may want to watch the again to make sure they understand everything before making a purchase, so you should give them as much as possible. As a result, you might see fewer returns and/or complaints about the product. More specifics are always appreciated.
Publish Extra Video Content
Of course, a minute or two of video can’t do justice to every product. If this is the case, you can send your customers to a different video that shows how to use your product in more detail. Insuring your audience with this level of customer support will give them peace of mind as they use your product.
Check out other market leaders like Apple Inc., which provide additional, no-cost classes to help people who are new to computers learn how to use the Apple iPhone, iPad, and Mac.