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How to Create & Optimize Content for Higher Google Rankings

by Nathan Zachary
Rankings

Do you want to create content to help you meet those SEO targets? Learn how to make content using a tested strategy that works on Google.

Are you creating content regularly that ranks well on Google?

Are you curious to find out what your chances are of getting ranked?

On September 29th, I moderated an event sponsored by the Search Engine Journal webinar presented by Apoorv Gadwal, director of Product Management at ALPS, and Ajay Rama, SVP.

They provided insights into how simple it is to make content that works effectively on Google with a tested strategy.

Here’s a summary of the webinar’s presentation.

What Goes Into Highly Optimized Content

Keyword Intent Targeting

Begin by selecting the appropriate keyword and ensure that your chosen keywords are closely aligned with your goals and differences.

If you can understand the motive behind these inquiries and how your page contents reflect that, you’ll be able to determine the principal and second keywords which will define the entire downstream set of actions.

Let’s take a closer look at the method behind selecting keywords.

  • Step 1: Find the keywords related to the subject using tools such as Google Keyword Planner.
  • Step 2: Qualify keywords using demand metrics, such as search volume.
  • Step 3: Classify the topic into the principal and secondary keywords related to the subject.
  • Step 4: Determine the kind of page needed for the topic: a primary page, an additional supporting page, and a related page.

Examples of Good Keyword Selection

If you have a product such as one that offers online saving accounts, the main page of your site would be designed around the phrase “online savings account.”

The pages may be based on a product feature such as rates and fees or advantages such as a high-interest savings account.

You will encounter specific questions on similar pages, such as “how to open.”

If you do not know how your website is placed within this structure, you’ll get keywords that are probably best served by a different site.

The primary and secondary keywords set correctly are crucial because, as you move further down the line in your production process, your knowledge of the content you should write, how much you should write, what subtopics you should cover, and more. It is derived from these.

This is vital to ensure that your content is correctly created for your particular topic.

Content Comprehensiveness and Structure

The end of this procedure aims to gain an understanding of every subtopic you wish to explore.

It will define the structure of your webpage, and an author can immediately begin writing content.

Considerations for Comprehensiveness

  • Determine your intent(s) that the webpage must be addressed
  • Content Depth. The degree of the content that should deal with the issue
  • Content Diversity Subtopics that have to be covered by the content
  • Content-Type Core, Supporting, Related, etc.

Consideration Structure

  • Semantically relevant sub-topics
  • A clear structure for your content
  • Visuals that are context-specific
  • Statistics to quote, along with sources

In-Topic Research

  • The types of ranking competitors
  • H2’s and H3’s are the most popular options used by competitors.
  • Questions of users on the subject
  • Phrase Usage
  • Readability at a certain level
  • Article length
  • Explanation of concepts
  • Visual aids
  • Statistics

Find all the possible sections you might eventually wish to include on your website.

Considerations For Core Content

  • An entire overview of the subject
  • Answer all the questions. don’t require an in-depth explanation
  • Answer concisely any questions that require details. Also, provide the link to the page
  • Find similar or related articles following the following logical step of the user

The primary goal is to provide the user full context on the subject. Therefore, you may want to show your related or similar content, for example.

This will make your primary page complete.

Content Optimization

Now that you’ve got the page layout or the outline, the writer’s job is to take on the various sub topics and answer these questions.

Content Experience

Respond quickly to questions using your information.

Here are some aspects to think about when creating the experience of web pages:

Be sure to apply these elements in a manner consistent with the webpage’s purposes.

Monitoring Page Performance and Maintain Ranks

The landscape of keywords is constantly changing. Recognizing new keywords that you and your competition are ranking for is essential.

With up-to-date information, it is possible to update your content to keep it relevant and ensure your pages perform effectively.

What Will Help You Win Higher Ranks

  • Thorough research.
  • Scores are used to gauge and compare content.
  • Simulate to improve rankings.
  • Monitoring of links, content and rankings.
  • Comprehensive and automated briefing on content to produce suitable content.

Key Takeaways

  • Use both primary and secondary keywords, so you don’t have holes within your text.
  • In-depth research on a topic is required to attain clarity, depth, and diversity.
  • A solid structure for content ensures optimal content right from the start rather than just as an added benefit.
  • Test your benchmark with the most popular pages to determine if you have an opportunity to be ranked.

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