One of the most effective tools a course instructor has at their disposal is a webinar. It serves as the centrepiece of your sales funnel. You can also organise a webinar to reach a large audience and repurpose it as video content for your courses due to its video-based properties.
According to statistics, webinars are used as a marketing strategy by 86% of internet businesses, and 81% of marketers claim that video has directly increased their sales. Taking this into consideration, you can utilise webinars to advertise your courses in addition to being a tool for engaging with your students and encouraging learning. Additionally, the perspective here is that you can also use webinar platforms for making webinar tutorials and can cover a variety of topics. Let’s start with the basics and understand the concept of how to make it practical.
What is a Webinar?
A webinar is an interactive session in which a speaker shares their thoughts, information, and ideas on certain topics they chose for their webinar. There are many names for a webinar that you might hear including:
- Free online seminar
- superior class
- online conference
- live lecture
- An online training session
- Interactive education
Either an individual or an organisation can host a webinar. It can include anything from a casual interview to a conversation about a predetermined topic. A webinar enables the sharing of slides and other interactive features, which promotes real-time information exchange and conversation. Through the use of chat boxes and Q&A elements, involvement is encouraged. The elements and features that make the webinar interactive depend upon the webinar platform or event live streaming services.
How to Create a Successful Online Webinar Tutorial
Contrary to popular belief, the process of setting up a webinar is straightforward and easy. However, careful planning is required for the entire process.
Here are the steps you need to go through:
Webinar Topic
Consider the topic of the webinar before anything else. Make a plan for the topic you will address and the method you will use, with an eye on how it will benefit your business. To be niche-specific, your webinar must revolve around a single central concept, and the presentation’s material should support that.
If it helps, consider the following inquiries for yourself:
- An educational webinar?
- A webinar that produces leads and converts?
- An educational webinar that introduces you and your work?
- a webinar promoting your digital items, such as your online course?
- A webinar that accomplishes all of the aforementioned?
There are many different kinds of webinars, including those for sales, training, corporate training/communications, educational purposes, and client retention/nurturing. Prioritising the sort of webinar you require will enable you to better plan the subsequent steps.
The best approach to boost involvement and receive evaluations is with an evergreen topic. Even though it’s a smart move, keep your attention on the benefits you are providing your audience.
Think About the Webinar Format
The formats for webinars vary widely. Selecting the best one will improve the webinar’s performance and decide its success.
Some of your options are as follows:
- Sole expert presenter: a single expert offering guidance.
- Dual presenters: two presenters who invite audience members to the discussion while educating them.
- Panel: a discussion session featuring a range of subject matter specialists.
- A panel or an expert responds to queries posed by your audience on chat or social media during a Q&A session.
- Interview webinar: a well-known influencer speaking on a particular subject as a guest speaker.
- Demonstrating a product involves describing and marketing it.
- A continuing series of webinars, as opposed to a single presentation, is a webinar series.
Every format has benefits and drawbacks. Therefore, be sure to give it some thought before deciding which one best serves your objectives. Also, not every virtual webinar platform offers the same sort of features you need for different formats, so choose accordingly.
Select a Webinar Service Provider
You must first create the webinar’s material and then select a webinar provider that will let you record the webinar before you can begin.
Ways to record a webinar
Plan the webinar topic and the script before creating some keynotes you can use during the live webinar. When you are ready, choose a programme for creating webinars, then start recording. To record your webinar, you may use a variety of platforms, each of which has a particular set of features; thus, be careful to adhere to the rules.
What tools are required for a webinar?
- A PC connected to the internet
- Webinar programme
- camera or webcam
- A microphone or headset with one
Make the Content
Create your content and get your presentation slides ready now. Use PowerPoint, Prezi, Visme, or any other presentation-creation programme of your choice to accomplish this. Make sure your presentation is clutter-free, straightforward to grasp, and has a clear, uncluttered design. Use bullet points wherever possible!
Choose the day/time
You must be strategic when choosing the day you post, much like with your social media promotion. Depending on the day and time they are held, your webinars may be well attended. Nobody wants to get up early to attend a webinar, so you can pick the appropriate day and hour. Think carefully.
Using Webinars for Online Education
Webinars are a fantastic way to conduct workshops or teach online. They are ideal for education since they are interactive and allow for two-way communication.
A live session can be captured using a webinar and afterwards made available as an on-demand video or pre-recorded training. Upload it to your LMS so that you can sell it as an online course.
So how can webinars be used for online instruction?
You must first choose whether you will use a webinar-only model where you contact a select group of students to book their classes. Or, you might create an online course with a webinar as a required component. Some of the formats are;
- Live Class
- Virtual Training
- Live and Pre-recorded Webinars
Well, these points are enough to understand and make you insightful about creating successful online webinar tutorials by using webinar platforms or webinar services. However, it is important to understand the quality of the content and promotions to capture a wider audience is somewhat important. Hope this article helps you in learning the key aspects of creating a webinar tutorial.
