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How To Create Your Own Responsive Website

by Nathan Zachary
website

A great website is crucial for the success of your small business, regardless of whether you run a hardware store, are a freelance photographer, or run another kind of small business. We know what it takes to build fantastic and engaging business websites because The SEOValley worked on building or marketing over 100 small business websites.

Here are some essential steps to getting started and assisting your small business website to effectively compete in the online marketplace.

1.  Obtain a good domain name

The main portal to your website is frequently your domain name, also known as your website address. It must leave a positive first impression in order to be effective for both search engine optimization and usability (SEO). However, there are a lot of things that you must keep in mind before you obtain your domain name.

  • Make the spelling simple. Avoid using words that are highly cryptic, made up, or slang.
  • Make it as brief as you can. It is simpler to remember and type correctly the shorter it is.
  • Please use the correct domain extension. Whenever possible, try to use an a.com domain name (rather than one ending in. net,.co, etc.), unless.gov,.edu, or.org would be a better choice.
  • Avert using hyphens and numbers. They are less elegant, more difficult to remember, and more likely to be misunderstood when spoken aloud than word-only domain names.
  • Make the address inclusive to allow for future expansion.
  • Make it memorable, please. Because there are so many websites on the internet, it’s crucial that your website’s name is memorable so that people will know how to find it in the future.
  • Look up the domain name. Search for it on Google to see if a website with a similar address already exists online, and look it up on USPTO.gov to make sure no trademarks have been registered there.
  • Verify that the price is fair. Find out if you can afford to buy the domain name you want for your website from the current owner since the majority of good domain names are already taken.

2.   Purchase secure  hosting:

A company that provides the technology and services required for a website to be viewed on the internet is known as a website host (or, occasionally, a website hosting provider). You link your domain name to your web host so that users who access your website address are directed to the website you have stored on your hosting account.

Depending on the kind of technology and support you select, hosting services can cost anywhere from $2 to $100+ per month. If you choose to purchase a yearly plan as opposed to a monthly plan, you will typically receive a discount.

3.  Clear description of your business:

To avoid confusion when people visit your small business’s own responsive website, it’s critical to immediately communicate who you are and what you do. Make sure your primary homepage banner (also known as a “hero image”), any subsequent banners, and the introductory text blurb at the top of the page all serve as visual representations of your services.

Additionally, make sure that the “About Us” page links on your main and footer navigation menus are prominently displayed so that visitors can click them and read more in-depth information about your company.

4.   Implement the best content management system

A software program or application used to create and manage digital content is known as a content management system (CMS). Your site can be maintained with the aid of a good CMS, and using one doesn’t require much technical know-how. You should pick a CMS that is tailored to your specific requirements because different platforms are used for various factors, including user-friendliness, extensibility, and cost.

5.  Choose a good e-commerce platform.

You will need the proper technology if you intend to sell products and/or services on your own responsive website. (If you don’t sell anything already, you might want to think about starting since e-commerce could possibly boost your profits.) You must select the appropriate platform for your business model if you decide to allow users to conduct financial transactions with you online.

6.  Optimize your small business website for search engines

In order for search engines to properly index, rank, and display your own responsive website to search engine users, you must implement a set of practices known as SEO on your own responsive website. Your website will be in competition with other websites that have similar content once search engines have “crawled” it. Your website will rank higher on search engine result pages the better it is designed and written.

7.  Regularly create and publish quality content.

You should make a plan to publish high-caliber articles or blog posts on your website and on external websites that link to your own responsive website because search engines value both the quantity and the freshness of your content. You must update your website with fresh, pertinent content as frequently as possible if you want to rank highly in search engine results and draw visitors back time and time again.

Testimonials are a great type of content to post on your website in addition to static page content and articles. A great way to post new, high-quality content on your website that increases the appeal of your small business is to solicit customer testimonials, which you can then post on it.

8.   Install webmaster tools

Install Google Analytics, Google Search Console, Bing Webmaster Tools, and other tools to use important data to help you analyze traffic and site performance. Preferably, you should do this using Google Tag Manager. The following kinds of data can be tracked using these tools:

  • monthly, weekly, and daily site visitors
  • views per page on your site, in numbers
  • “Bounce rate” refers to the proportion of visitors to your website who leave after only viewing one page (Google algorithms give higher rankings to websites that have a low bounce rate, on the theory that visitors are spending more time on the site and find it valuable.)
  • Visitors’ average time on the site
  • errors in the site’s crawl (errors that the search engines found on your site in crawling its content)
  • Site links that are broken
  • attracting keywords for your own responsive website
  • links pointing to your site
  • download time for a website
  • Additional details that can improve your SEO

Conclusion

As you can tell from reading this article, it might be more difficult than you initially thought to build a great small business website. However, your small business will have a great chance of succeeding in the online market if you stick to the instructions provided in this article.

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