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How to Outsource Web Development?

by Nathan Zachary

What Is Web Development Outsourcing?

Web development outsourcing is the business process of hiring an external agency or contractor to manage website development, launches, updates, migrations, and redesigns. The external company provides the workforce, including web designers, developers, database administrators, and IT support specialists.

What Are the Benefits of Outsourcing Web Development?

You may need to upgrade or refresh your website. Perhaps you’re launching a new business. Maybe you have an aggressive sales goal to meet, or you want to improve lead generation funnels. However, unless your business is Web Development In Pakistan, you and your team may not be the best for the job.

Think of it this way:

imagine you’re driving to get a haircut on your way home to cook dinner. You notice your check engine light is on. At this moment, you realize you need three services: a haircut, food for dinner, and a checkup for your car. While you may be able to do one or some of those things yourself, you could also hire an expert to do the job correctly, more efficiently, and better than you might be able to do. There are tangible benefits like time-saving and quality assurance when you hire an expert to cut your hair, fix your car, or pick up food made by a chef at a restaurant.

Is outsourcing web development any different? One of the most common reasons to outsource is that we can’t do everything. As such, extensive (and expensive!) web design projects are often outsourced. Here are two significant reasons to consider:

  • Outsourcing ensures internal business processes aren’t interrupted by extra work.
  • Outsourcing provides your investment is well spent on an expert, high-quality product.

What Are the Most Common Outsourced Web Development Services?

The most commonly outsourced Web Development services include website design, website migrations, and website content. These projects require substantial financial, planning, and time investment over several months – but typically yield the highest return. Here are some specific examples:

  • Redesign and relaunch your website to increase usability and conversion rates.
  • Migrate your existing website to a new platform without incurring any downtime.
  • Gradually increase organic quality leads and search engine result position (SERP) by writing quality, keyword-focused content.
  • Translate existing content into a new language version of your website.
  • Marcel Digital has been along for the ride since the early days of digital marketing. We bring 20 years of experience in web development and digital marketing technique, ensuring your website project is in good hands and yields a high return on investment.

How to Outsource Web Development

Ready to outsource your web development services? Choose an external web development team to save considerable time, money, and resources. Here’s how.

Identify your business needs.

 If you haven’t already, make sure you clearly define your business goals and needs. This is the most critical step. Otherwise, you risk wasting time and money on a website that doesn’t meet your needs. Why are you launching a new website? Who is your customer? What measurable goals do you want to reach? Start the discovery phase of your website development process before seeking outsourcing services.

Choose 3-5 potential outsourcing services.

 When outsourcing web development, you have many options, ranging from large agencies to independent freelance talent. We recommend narrowing your choices down to 3-5 partners so you can compare them side by side. Here’s where you can start:

Interview potential partners.

Tell them about your business goals and ask them how they can help you achieve them. Ask them if they’ve done similar projects.

Get references.

Review their portfolio of work and look at customer reviews. Ask them if they have a client willing to talk to you about their services.

Compare bids.

Review pricing, services, and timeframes offered on each bid. Consider secondary services like search engine optimization, web design, and conversion rate optimization that provide long-term benefits as part of your package.

Hire a partner and integrate them into your team

 It’s essential to integrate your web development service team into your processes. This ensures they will produce the best work for you by understanding your business first-hand.

  •  Before getting started, meet with your web development project manager to ensure you’re on the same page about the scope of work and measurable outcomes.
  •  Hold regular check-in meetings with your web development project manager.
  •  Identify areas for improvement by regularly reviewing performance metrics available in Google Analytics (organic traffic, conversion rate, bounce rate).
  •  Always communicate changes in business goals with your web development team.
  •  Allow visibility and collaboration into business areas that rely on peak-performing websites, like sales and marketing.

Tips for choosing a web development outsourcing company

If you’ve read this far, you know there’s a lot to consider when hiring a web development company. Here are some tips for choosing a web development outsourcing company.

  • Hire a nearshore outsourcing service to ensure seamless collaboration.
  • Consider long-term services to ensure your website maintains peak performance.
  • Ensure your outsourcing agency offers a whole stack web development team, including design, UX, marketing, SEO, and customer support.
  • Avoid independent contractors or freelancers for large, expensive web development projects. 
  • Consider freelance talent for minor changes or content building around specific areas of expertise.

Hiring an expert to complete your next web project offers many tangible benefits. You will save time and resources that you can allocate to other business areas. If you’ve never met a web project in-house or don’t have a development team, outsourcing Web Development In Lahore will ensure a best-in-class web project—provided you’ve selected the best outsourcing service for your needs. Identify your business needs first before shopping for web outsourcing services. Then, identify several possibilities, and research their benefits, costs, and client testimonials. Finally, choose one nearshore for your market.

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