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Metrics You Need For Profitable Advertising With Facebook

by Nathan Zachary
Advertising With Facebook

The first view of the Facebook Ads reporting dashboard may seem a little daunting. Numerous metrics are available for evaluation and can be added to the dashboard so you can view those that aren’t already there. Knowing to lookover here the metrics are essential and which are not, as well as what they mean for your campaigns, can be challenging.

Metrics For Advertising With Facebook

Success Rate (Conversion Rate)

The outcome rate is the proportion of intended results to overall impressions that you were able to achieve.

When your “Result” is a lead or action, lookover here the term “Result rate” is more typically referred to as “conversion rate” across various digital advertising platforms.


Your reach lets you know how many distinct people you’ve reached in a time with a single advertisement. Because you can count the number of people who have seen your advertisement overall, this is more valuable than impressions alone. 

You want to confirm that your ad is getting delivered and that your reach is sufficient to see results. If not, you risk encountering frequency problems (which we’ll cover at the moment) or having too little of an audience.


The total number of responses, shares, comments and clicks on your post is to post engagement.

Post engagement and CTR are two of your most crucial metrics to determine how effective that particular ad appeals to your target audience if you’re A/B testing various ad types. To separate the engagement kinds, you may also focus on “Post Comments” and “Post Reactions.” However, choose “Post Engagement” to get a complete view of how frequently people post.

Price per Result

Cost per Result using the formula: Total Ad Spend / Number of Results to determine how much each desired result (or action) costs. This number is comparable to “Cost Per Action,” or CPA, on other PPC channels. 

A crucial Facebook Ads indicator for gauging a campaign’s effectiveness is CPA. The cost-per-acquisition (CPA) for Facebook ads varies significantly by sector, from $7.85 in the education sector to $55 in the technology sector.

Spend is the total cost of your advertisements for the chosen time frame

One of the essential indicators to include in a marketing client dashboard is this one, so they can always keep an eye on their PPC expenditure.

While it is essential to keep an eye on spending to make it stay within your budget, you should also keep an eye on other cost metrics (such as Cost Per Result and ROAS) to make a profit.


Although frequency won’t be a clear indicator of how well your campaign is performing, you should still keep an eye on it and come to Facebook Ads statistics.

A user’s frequency indicates how frequently they view the same advertisement for a given period. It is crucial since if users view your promotion ten times, it won’t be nearly as effective as if ten distinct users see it. They eventually reach a point where there is a sharp decline in the possibility that any one ad will convert, and you are squandering prospective ad places. 

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