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SEO Rules for Graphic Designers to Keep in Mind

by Nathan Zachary
SEO Rules for Graphic Designers to Keep in Mind

What Is SEO All About?

SEO involves the process or techniques one employs to make one’s website rank higher on search engines like Google, Yahoo, and the likes, thereby attracting more visitors. There are numerous ways to achieve this. A website can be search engine optimised by carefully selecting keywords, tags, etc., to use, and even the design and layout matter. The focus of this piece is on the design.

It is no news that most people find new products and services by doing a simple Google search. This means SEO has become a vital part of today’s online marketing world. If you are looking for more visitors to your website to increase your brand’s visibility, SEO is something you cannot ignore. The knowledge of SEO also enables us to be able to communicate with users via graphics.

Graphic Design at a Glance\sGraphic Designing

Graphic design is simply the process of communicating with the aid of visuals. It also encompasses solving problems through photography, typography, and illustration.

Having discussed the basics of SEO services best and graphic design, let’s briefly look at how these two correlate. The link between SEO and graphic design can be categorised into three key points, which are:

1. User Interface (UX) (UX)

Undoubtedly, both SEO and graphic design are aimed at enhancing the user experience. The UX affects factors such as engagement, conversion, and bounce rates, among others, which sum up to give your site the desired results. While designing a website, it is beneficial to search engine optimization (SEO) to make an effort to improve the user experience by adhering to certain design principles. Some of these principles include user-friendliness, simplicity, and ease of navigation.

“We redesigned and improved the UX of our solitaire games with the goal of getting more users to start and finish them,” explains Assaf Cohen, the owner and operator of the gaming website Solitaire Bliss. When we did this, our bounce rate improve, and we found that our SERP results improved as well because search engines recognised that users wanted to stay on our website.

2. The Organization of the Site and How Easily It Can Be Accesse

In a similar vein, search engine optimization (SEO) and graphic design are inextricably linked in terms of the accessibility and structure of a website. The organisation of this website contributes to an improved user experience. While on the other hand, accessibility is dependent on SEO when viewed through the lens of design because it is comprised of various colour choices, texts and headers, and keyboard-friendliness.

3. Mobile-Friendliness

When it comes to making a website mobile-friendly, search engine optimization (SEO) and graphic design are intertwined with one another. A website’s responsiveness can be ensured by designing it to be mobile-friendly, which in turn is beneficial to the website’s search engine optimization.

There are eight SEO rules that every graphic designer absolutely needs to be aware of.

If you are looking for some basic SEO guidelines that will assist you in the design and creation of graphics that are user-oriented, then you have come to the right place. As a graphic designer, here are eight rules to remember regarding search engine optimisation:

1. Design for Humans

The fact that search engine optimization (SEO) relies on algorithms does not mean that the people who visit your website will be robots rather than actual people. People tend to be overly cognizant of these algorithms when they are designing a website, which makes one question whether or not the website is intended for bots. In spite of the significance of search engine optimization, designers should prioritise their potential audience. When you want to get an idea of the types of people who visit your website, you can group your audience into different categories by utilising funnel templates. The graphics on the website ought to be modified so as to fulfil the requirements of the visitors. Graphic designers can help achieve this goal in a number of ways, one of which is by creating a website that is simple for users to navigate.

The graphic design team at SEO proposal is aware of how vital it is for your company to generate content that is interesting and engaging for your target audience. As a result of this, they are constantly looking for new trends in SEO techniques and designs that will assist you in gaining a competitive advantage online.

2. Include images

It’s common knowledge that the human brain processes visual information considerably more quickly than textual information. The use of eye-catching visuals is your best bet for making a website interesting to visitors. A few guidelines to keep in mind when designing and incorporating visuals are as follows:

To avoid using bright colours, please.

Using infographics rather than lengthy content because they are more visually appealing Using a software programme call Gantt chart

Increasing the number of arrows and lines to keep the attention of the users

Including photographic images herein

Making certain that the visuals convey the correct messages

3. Images Must Be Mobile-Friendly

Mobile web browsing is used by more than 90 per cent of people who have internet access. The same study discovered that mobile internet traffic accounts for at least 55% of the total web traffic across the world. Statista estimates that mobile channels will account for approximately 72.9 per cent of the total value of online sales in 2021. This indicates that people frequently use their mobile devices to make purchases of goods and services. You simply can’t afford to make your website mobile-friendly if you want your brand to grow, and these are sufficient reasons why.

Your company’s website will stand out among competitors if it is designed= with mobile graphics in mind. The number of people who access the internet using mobile devices is steadily rising. However, designing for a smaller screen, such as those found on mobile devices, can be difficult because there is so little room for you to communicate your points in the appropriate manner. Due to the size of the screen, it will not be easy to accomplish the goal of impressing the users.

Real photographs, geometric shapes, colours that evoke strong emotions, and colour contrasts that range from light to dark are some of the mobile-first design trends that may be of assistance to you. In addition to being preferred=, hand-drawn illustrations and abstract patterns are also acceptable.

Compressing images to reduce load times, removing unused JavaScript, and selecting a user interface that is clean are some additional ways to make your website more mobile-friendly. In this regard, the good news is that Google’s PageSpeed Insights tool can be of tremendous assistance to you. All that is required of you in this situation is for the SEO graphics to be able to fit onto the small screen while at the same.

4. Readability and Capability to Be Scanne

According to Statista, there are approximately 2 billion websites available on the internet at this time. This results in internet users being subject to an overwhelming number of websites on a daily basis. Many designers ignore the fact that the majority of people who use the internet do not have the luxury of time to read the massive amounts of content that they encounter on a daily basis from the websites that are little all over the internet.

These time-crunch internet users simply do not possess the luxury of perusing the content of your website word for word. The design comes into play at this point. The layout of your website will be the deciding factor in whether or not users are willing to give up a few minutes of their time to read through the content in order to get a better understanding of your company. The use of content such as still images, animations, or videos can be extremely helpful to advance this cause.

Scanning should be possible on the website of your company if you want to keep visitors engaged for an extended period of time. Scannability is nothing more than the arrangement of a website’s content in a way that makes it easier for users to navigate through it. One study found that 79 per cent of users only skim content on websites. [Citation need]

According to the same study

, approximately 84 per cent of first-time website visitors do not read the content on your brand’s website before deciding whether or not it is worth their time. You should not play around with scannability because it is a measurement of the usability of websites.

To put this information to use, your website should be designed so that visitors can quickly scan the content on the page. There are several different patterns, including the Z pattern, the Zig-zag pattern, and the F pattern, which is the most typical one. The Z Pattern is a type of user eye scanning pattern that is used on the webpage. This pattern is seldom used unless there is not a lot of content on the page, however.

On the other hand, the Zig-zag pattern provides room for the designer to insert content and visuals while still remaining in sync with the user’s eye scanning behaviour. Because it leaves more room for the contents than the other types, the F-pattern is one of the most common types. If users can quickly navigate your website, they will spend more time there and learn more about your company. The straightforward connection between readability and scannability can be found here.

5. One’s Outward Appearance isn’t the Most Important Thing

It is necessary and a good thing for your site to be visually appealing; however, it is important to keep in mind that looks are not everything. It is common knowledge that a lot of prosperous companies have websites that aren’t very appealing. This demonstrates that appearance is not the primary factor in deciding whether or not a product is sold. The user is given an overview of the company and directe to the information that is pertinent to them via the website.

In no way does this imply that the design of your website shouldn’t look good; however, if you ever have to choose between looks and functionality, it is best to go with the latter, as users generally don’t mind the look of a website as long as they can get the information that they require from it. Therefore, do not place an emphasis on appearance above all other considerations.

6. You Can’t Cheat the Algorithms

A common mistake many designers make is attempting to cheat SEO algorithms. Little did they know that a company like Google employs capable hands, people who are experts in their various fields, to ensure the SEO algorithms aren’t bypassed. At all costs, avoid taking shortcuts for your benefit. Your focus should be on designing quality websites and writing great copy. And in due time, your site will rank highly. Trying to cheat the process will most likely not get you anywhere.

7. Favicon

A favicon is simply an icon peculiar to a particular brand and its website. It can be found in the browser’s address bar or next to the website name. A favicon is important when designing a website because it lets users easily tell the difference between your site and others open in different tabs of the same browser.

When designing a favicon, there are simple rules one has to adhere to for it to be memorable. These include:

You don’t necessarily need a complex design; a letter or the brand’s icon will suffice.

Try to keep it as simple and easily recognisable as possible.

Make it sharp and clear.

8. Human Psychology

The success of a design is a measure of how the targeted audience reacts to it. This is why it’s necessary to have some basic knowledge about the human psyche when designing that website. If you want to make the right impact, you should try to understand the thought patterns of your target audience. Will the audience like this? This is a basic question you should endeavour to answer. The good news is that human psychology does not even change every now and then like industry trends.

Through time, it has been shown that people will always enjoy captivating stories. However, there’s a paradigm shift as regards the form. These days, people enjoy stories in a visual format more than their written counterparts. Your task as a graphic designer is to figure out the thought patterns of your target audience while ensuring that you’re up to date with industry trends and styles. While doing SEO graphics, try as much as possible to connect with the human mind on the other side of your screen. Only then will you achieve the desired results.


Every graphic designer whose focus is to reach the peak of his career and leave footprints in the field must make it necessary for his designs to be laced with the creativity it requires and the right SEO techniques. And, there shouldn’t be any deviation from the brand’s goal while trying to achieve all of that.

More than ever, the need for a brand’s website to be optimised to increase its appearance in relevant search results cannot be overemphasised, owing to the numerous competitors that spring up by the day. The graphic designer’s job remains to design the site in a way that gives it a good SEO ranking and makes it user-friendly, among other vital aspects covered in this piece if the site must be at its vintage point among its equals.

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