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Steps to Validate Your Business Idea

by Nathan Zachary


Your business idea is the result of a lot of hard work, but it’s not going to take off unless you can validate it with real customers. Validation is an important part of any startup process and it happens at many different stages, but the first step in validating your idea is understanding who those customers are and what they need.

Talk to your target audience

Talking to your target audience is a vital part of the validation process. Your product or service needs to be something that people want, and it also helps you figure out what they need. If you don’t know how to find them, there’s no way of knowing whether or not you’ve created something useful for them!

To start off with: try talking directly to one person who represents the target audience for your business idea. This could be an actual person or just some kind of proxy (like an email address). You can ask them questions like “What would I get from this product??” and “Why would someone buy this?” Once you know the answer to the question, try to find out more about why customers are interested in purchasing something similar. Maybe you can even offer up some examples from past experiences with similar products like yours!

Once all those details have been worked out then it’s time for actionable steps towards building value into whatever solution(s) are being proposed here today…

Define who your customers are.

Before you start testing your idea, it’s important to define who your customers are. This will help with the next step: understanding what problem they are solving and why they need it.

Your audience should be as specific as possible. For example, if you have a website that helps people find apartments in New York City and Chicago, then maybe only people who live in those cities would be interested in buying from you.

Now that we know how many people we want to target with our product or service, let’s talk about the other half of our equation—who these potential customers might actually be!

Create an MVP.

What is an MVP?

An MVP (minimum viable product) is a small, functional version of your product that you can quickly create and test with customers. It’s meant to help you prioritize what features are most important for your business, while showing that there is demand for your idea. An MVP will also give you valuable insight into how much time and money it will take to build out the full version, which may help determine whether or not startups should pursue funding options such as angel investors or venture capitalists.

MVP development for startups can be key to your business’s success. Helping you create a product that engages users, showcases the market fit and maximizes your marketing potential.

How do I create one?

There are several ways to go about creating an MVP. You can do it in a few days, or you can do it over a few months. The goal is to make something that works as expected, and to build on that success with each iteration.

The main thing that makes an MVP different from a new product is that the end user doesn’t know what they’re getting yet — they just want to see if it works. As they use it, they’ll be able to identify the areas where it’s not meeting their needs and then address those issues with future versions of the product.

Get feedback from potential customers.

Once you have a good idea for your business, it’s time to get feedback from potential customers. The first step is to ask them if they’d be willing to use your product or service and pay for it. If so, ask them how much they would pay for it (if not an exact amount) and why? Do they like what you’re doing? What could make them purchase from you instead of someone else’s product or service?

Next up: find out how many people are interested in using your product/service as well as referring to their friends/family members who might also be interested in using the same thing! You can do this by asking potential clients questions like “How many people do we need before we can start making money?” or “Is there anything else I should know about my business before investing money into it?” One thing to keep in mind: don’t let these questions become intimidation tactics—these are intended only as helpful information to help everyone involved understand the situation more clearly.

Validating an idea is a proven step in the journey from idea to reality.

The validation process is crucial to the success of your business. Without it, you risk wasting time and money on an idea with little chance of ever becoming reality.

But what does it mean to validate an idea? Well, it’s not just about getting your customers to try out an app or product—it’s also about making. Sure that the concept itself works as intended and serves its purpose in the market. This means testing out different aspects of your business plan. Until you find one that works best for all stakeholders involved (including yourself).


The first step in validating your idea is to talk to your potential customers. They will give you the feedback about whether or not they think. You are offering something of value and if it would be worth buying. The next step after this is creating an MVP. Which is a minimum viable product that shows what your business can do in just a few hours time. MVP app cost is less than building an app. This will help you get feedback from people who have had experience with similar businesses before deciding. If they want to buy into what you’re offering or not. So don’t feel pressured too much over making something perfect at this stage! Finally, there’s nothing wrong with getting some external advice or expertise either. Even though they might be expensive (or expensive-looking). Specialists don’t always have all their facts straight!

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