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Successful Instagram marketing strategies for small businesses

by Nathan Zachary

You must have a visually appealing Instagram marketing strategy, right? In order to maximize your experience on the widespread social media platform, have a look at these suggestions. Instagram has rapidly become the most popular social media platform, with over 1 billion active monthly users and 200 million business profiles. Which marketing tools does the platform offer, and how can you best put them to use?

In this article, I’ll share some tips for creating an actionable strategy that incorporates Instagram and helps you reach your objectives.

The first step is to establish key performance indicators.

Before we get into your Instagram strategy, let’s take a look at your key performance indicators (KPIs) (key performance indicators). Many times, Instagram marketing departments will construct overly general KPIs without taking into account the unique contribution of each social media platform to your total success (or not).

Okay, so tell me, what exactly are you attempting to achieve with this Instagram push?

Build up a strong internet fan base. In order to maximise a KPI like community engagement, which platforms should you emphasise most?

It’s possible, but time-consuming, to build an engaged audience on social networking sites like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

Keeping an eye on your Instagram’s likes and comments might provide you insight into how engaged your audience is.

When people choose to contact you, how often is it? The ratio of likes and comments divided by the total number of followers. The objective is to track progress, spread ideas like this around the world, and build better tactics. Not in the mood to figure things out? Agora pulse’s report takes care of the heavy lifting for you.

The Second Goal: Boosting Product Awareness

This KPI can be monitored by counting the number of times your material is shared and the times your brand is mentioned in conversation. You may easily do this by switching on the “listening” feature on your Agora pulse dashboard. Creating brand awareness doesn’t have to be an added expense.

Reporting on social media KPIs is a pleasure with Agorapulse’s easy Power Reports, allowing you to consistently impress your client or manager with impressive data.

Instagram Advertising: A Proven Method for Increasing Profits

Promotion via Instagram Instagram Checkout, which lets users buy products from businesses without leaving the app, is another feature that can be used to track user engagement and boost sales.

Given the monetary outlay involved in sponsored advertising, measuring and monitoring KPIs and ROI is of paramount importance. The Instagram Checkout fees are high, especially for newer accounts and smaller businesses. You’ll only pay a flat selling fee of $0.40 if your shipping total is $8.00 or less. You are free to keep the remainder of your payment.

Fourth, double-check the demographics of your intended audience on Instagram.

Could the people of Instagram be a good fit for what you’re selling? An in-depth familiarity with your intended audience is essential. Even though Instagram is a widely used social media platform, participation in Instagram marketing is voluntary.

As of July 2021, 31.4% of all Instagram marketing users in the US were between the ages of 25 and 34. The second-largest user group was between the ages of 18 and 24, accounting for 25.7% of the total. Nearly 60% of Instagram’s total US users were women.

In addition, a Facebook survey found that the following are some of the most frequently discussed subjects on Instagram.

Set a Specific Objective

You need to be realistic about the potential of your brand right now. That’s how much time, money, and manpower it would take to carry out the strategy. Analyzing how your competitors do marketing is a great method to get inspiration for new strategies. You should be commended for having such high aspirations for them. If you don’t have Starbucks’ resources, there’s no point in trying to compete with Starbucks’ Instagram strategy.

It’s a good idea to make sure you’ve had everything you asked for.


Promotional efforts on Instagram center around visual content. Preparation is the key to success. If you upload images, do you plan on using branded JPEGs or actual photographs? The answer to this question will vary depending on whether or not you have a physical product to display, an event to participate in, a significant team, a permanent location, or notable clientele to feature.

Have access to the materials

Instagram marketing can be successful without a large design team. All you need is a premium smartphone and a channel manager app. You should hire a writer or social media manager who can come up with clever captions, though. Very important information you just read. If you want to make compelling video Stories, Reels, or gifs, having access to a designer and cameraman could be a huge help.

Exploring the Accommodations

Your Instagram strategy should take into account your KPIs and the resources at your disposal in order to determine which of Instagram’s many valuable features to focus on first. Instagram posts will always be shown in the user’s profile feed. Visitors to your post can swipe through the images and videos you’ve provided. The opportunity to provide more context for a topic or expand upon an existing idea is here.


The Instagram carousel is a great way to showcase your products, and it’s been used by brands like Ted Baker. Two percentage points more people could recall seeing ads for this breathtaking Carousel, and sales to those aged 18 to 24 jumped by 22 percent. Nothing about this happening is surprising.

An excellent means of conveying the importance of dependency is through the usage of a carousel. For instance, a dress with matching handbags, shoes, and outerwear. In addition, a set of cosmetics that is suitable for use by people of different skin tones.

Uses For Instagram Stories In Advertising

Brand Stories have an impressive 86% overall completion rate. Compared to other forms of expression, like blogs and lengthy video presentations, that is enormous. Instagram Stories offers a variety of opportunities for brands. They let you put your personal stamp on the finished item visually and tactilely. If you want to get more eyes on your Instagram story quickly and boost your profile’s popularity, you may always pay for them.

Here’s an example:

  • Modify the language to coordinate with the brand’s designated colors.
  • Create an unfolding narrative that reveals something.
  • Join together video and stills.
  • Dot in a linkable label.
  • To unlock the hidden GIFs, enter the secret code.
  • Your preferred story filter settings can be saved for later use.
  • You can keep your top picks at eye level by highlighting them.
  • Because of their innovative and engaging content, National Geographic is a name to keep an eye on (NatGeo).
  • In real time, their tales educate and entertain animals and environment all over the world.
  • It’s true that not everyone has access to National Geographic’s budget, but the basics remain the same.
  • Superb images, some ingenious use of stickers, clear writing, and an articulate presenter.

Instagram TV (IGTV)

After failing to gain traction, Instagram revealed in early 2020 that it would no longer feature an orange IGTV button on the main feed. The IGTV-only video format has been discontinued, and the service’s new moniker is Instagram TV. Videos up to 60 minutes in length can now be posted directly to Instagram’s main feed. They can be viewed without having to launch a new programmed.

The Instagram TV app (previously IGTV) will remain a “location for consumers to visit to watch the video,” a company official confirmed. The current iteration of Instagram TV is not aimed for seasoned directors. The platform’s most popular material is managed by experts in social media.

Instagram TV is a vertical video app. As a result, the number of times that vertical videos can be reused is reduced. Videos shot in 16:9 will play on the platform, however 9:16 is optimal. Instagram TV can be used to livestream seminars, office parties, and product debuts. It’s significant that their run time has increased to 1 hour.

The IGTV app will remain available for users. Instagram now serves as the official home for Instagram Live and all videos shot in the updated format. However, Reels will not be calling this place “home.”

Throughout the day, celebrities big and small, like Dolly Parton and Pontus Jansson, take over the Instagram account for three to four minutes each (a popular rock balancer). A “takeover” video can be posted by friends, partners, clients, and micro-influencers to mimic their style. Consequently, you’ll have a larger audience to whom you can spread your message and rally your supporters.


Shoot some funny little movies. Instagram has released their own version of the app to compete with TikTok. Instagram has introduced a new tool called Reels to take on TikTok.

Create and share short, 15-second videos with unique soundtracks and visual effects with the Reels video recording and editing software. Instagram Reels has a wider variety of video effects, transitions, and speed controls than Instagram Stories.

Sticker for Instagram Reels are more than just a nice extra for your narrative. They are easy to spot because of how prominent they are. Videos from Reels are often shown prominently in “explore” feeds, with larger thumbnails and playback controls than other posts.

Promoting on Instagram: Some Suggestions

Your logo’s colour scheme, typeface, and overall presentation are all crucial visual elements of your brand. You’re off to a great start if you have brand guidelines established.

Brand guidelines make it possible for anyone on your team or a contracted agency to manage your company’s online presence while maintaining consistency. However, you could want to increase your Instagram following.

Include Hashtags Frequently

Your brand and sector may be defined by a smaller set of central hashtags, despite the fact that hashtags for particular items and marketing campaigns will naturally differ. If you make a note of them in your brand standards, it will be easy to work them into your content. If there are certain hashtags you don’t want people using, add them to a “banned” section of your rules. Your Instagram marketing approach should be reviewed annually to assess success and adjusted accordingly.

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