Video marketing is a great way to advertise your business. Unlike other marketing methods like written content and social media, videos trigger subconscious impulses that drive purchase decisions. Plus, they’re less expensive. Here are a few reasons you should consider video marketing for your business.
It Trigger Subconscious Impulses that Drive Purchase Decisions
Short videos are a powerful tool for marketing since they start consumers’ subconscious impulses and evoke new ideas. These impulses, in turn, drive the development of intrinsic motivations for purchase-related actions. These motivations are derived from the consumer’s internal interests, values, and needs.
Short videos’ reliability depends on the ads’ content and credibility. Consumers are more likely to accept the marketing message if the content is convincing. The accuracy of the content and the professionality of the content are factors that increase consumer acceptance. Video advertisements that engage in emotional reactions have a higher success rate.
The commercial motivation of videos reduces the effectiveness of these factors. Consumers are less likely to share a video if it is commercial. Similarly, a short video with a compelling message will more likely influence consumers’ willingness to share it with others.
They’re More Effective than Written Content
Regarding marketing online, video has several benefits over written content. Videos are great storytelling tools. They can evoke strong emotional reactions and encourage sharing. Social media users are 6 times more likely to share videos than text-only tweets. While written content is still essential, the benefits of video marketing outweigh its shortcomings.
You can use video to reach a wider audience and increase sales with so many benefits. Video content is available in various formats and can be used in ads, webinars, and Instagram reels. In addition, video allows you to engage your customers personally. 48% of consumers find video content to be more engaging than written content. Using video is also cheaper.
They’re More Effective than Social Media
Video marketing has a lot of advantages. Not only does it have a higher click-through rate than other digital marketing tactics, it also captures viewers’ attention and encourages them to share it. In addition, the human brain is wired to like stories, and videos evoke strong emotions. A well-made video can drive a lot of traffic to your website.
People remember videos more quickly than written content. They can be recalled up to 80% more than text, which means that your marketing efforts will have a higher conversion rate. In addition, video allows you to package information into a short narrative, which engages viewers in a way that text simply cannot.
They’re Cheaper
Videos are one of the best ways to engage consumers and increase brand awareness. They are more engaging and build trust with a prospect than text or images. And when consumers are watching videos on their mobile devices, they’re more likely to take action. Studies show that mobile videos increase the likelihood of purchase by over 20%.
Although the video is still not the most accessible tool for marketing, the cost and ease of use of editing tools reduce the barrier to entry. This method can build long-term relationships with viewers and potential customers. You can also use videos to increase SEO and brand awareness.
They’re Easier to Create
Creating and using video content can help you stand out from the crowd in an increasingly competitive market. People are more likely to watch a two-minute video than a five-page article. The fact that you can make a video easily for your business can help it stand out in the marketplace. Video content can also supplement your email marketing strategy. It’s a great way to show your customers how your product works and attract more customers.
One of the most important benefits of video content is its ability to increase your email open rates. One study found that incorporating video into your marketing campaign increased available email rates by 13%. People also tend to prefer video content over text messages.
