The current ecosystem of the world has become increasingly connected with internet technologies and the World Wide Web services fueling the corporate world and economies across the globe. This day and age of extensive digitization have made it mandatory for businesses and ventures to intensively involve and indulge themselves in building and nurturing their online presence.
Thus it makes all the more sense why regardless of size, market niche, and industry, enterprises from around the hemisphere require digital marketing services to create brand awareness. This not only helps to make their products and services more visible but also allows them to outreach customers and potential untapped prospects.
However, with the passage of time, digital marketing has grown, evolved, and continues to transform at a rapid pace. With technologies like 5G, AI, AR (Augmented Reality), Blockchain, ML (Machine Learning), and VR (Virtual Reality), to name a few, emerging in recent years will eventually lead to the creation of Web 3.0.
Hence it should be considered a top priority for organizations to know about all the avenues digital marketing has to offer so that they can not only sustain themselves in the present but also work towards building a better future. Here are some of the most prominent types of digital marketing that are being used and implemented nowadays.
SEO (Search Engine Optimization)
Also known as organic marketing, SEO focuses on On-Page (On-Site), Off-Page (Off-Site), and Technical SEO. On-page SEO deals with elements that you can control on the website. This can include the implementation of keywords, headings (H1, H2, H3, etc.), image optimization, meta descriptions, structured data, internal links, URLs, navigation, site structure, broken links (404 error pages), title tags, visual assets, and the written content.
Off-Page SEO is more dedicated to creating backlinks for your website with the help of NAP (name, address, phone number) citations, business listings, and content marketing. This can also include performing competitor analysis and evaluating your rival’s link profile to outshine them.
Lastly, Technical SEO is dedicated to improving search engine crawling and indexing, server optimization, and other things that can directly improve your organic rankings. Within the umbrella of Technical SEO, you can find the incorporation of responsive design (mobile-friendliness), fixing duplicate content issues, using an SSL certificate, and registering your website with Google Search Console for analytics.
SEM (Search Engine Marketing)
On the opposite side of the spectrum, we have SEM, which, unlike SEO, is purely based on paid marketing mechanics. While SEO takes time to generate viable results, SEM, by utilizing the power of search engines, offers you a quick burst in lead generation and online traffic, although these benefits are not long-lasting. Within SEM, you can find different models such as PPC (pay-per-click), CPI (cost-per-impression), and CPA (cost-per-action).
Email Marketing
For those who consider email marketing dead and forgotten, they cannot be any further from the truth. Even to this day, email marketing is a powerful digital marketing tool that, if utilized properly, can yield incredible ROI (return on investment). Not only is it incredibly cheap, but you will be surprised to know that many millennials actively check their inboxes daily for news and updates.
SMM (Social Media Marketing)
Dedicated to marketing efforts performed on social media websites and platforms, SMM is used to promote products and services from a business perspective. SMM can incorporate both organic and paid means of marketing. Many social media platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube, provide specialized marketing programs aimed at businesses promoting their products and services on said platforms.
Content Marketing
Content is King in marketing, which is why it deserves a special mention on this list. In fact, it is a type of digital marketing in its own right. Content marketing focuses on creating, publishing, and distributing content for targeted audiences online on various platforms. Content marketing can be used in coalition with both paid and organic marketing accordingly to support goals and objectives.
It starts by identifying customers’ needs, and the search intent, and then tying them to business aims and targets. Information can be presented in a variety of formats. This can include but is not limited to blogs, blogs, case studies, e-books, email newsletters, guest posts, how-to guides, infographics, news, podcasts, question-and-answer articles, videos, and white papers.
Mobile Marketing
As the name implies, mobile marketing is centered wholly on advertising for smartphone users. Businesses can reach out to potential customers and prospects by using text messages, SMS (short message service), and even mobile applications. It is a multi-channel online marketing technique focused on reaching a specific audience on their feature phones, tablets, or any other related devices.
Final Word
There is no question that from SMEs (Small-Medium Enterprises) and SMBs (Small-Medium Businesses) to large organizations and establishments require digital marketing services to keep ahead of the curve in this highly competitive global market today. Knowing about various digital marketing avenues and how to implement them accordingly with your overall marketing strategy can significantly boost any venture’s digital presence and allow them to improve sales and create tremendous brand awareness. In the end, digital marketing can play a vi
tal role in not only sustaining their business operations but also creating authority, loyalty, and trust for their customers.
