For all entrepreneurs, e-commerce is a consequential business that provides a profitable way to start selling products and services without needing any bodily storefront. Although there are many e-commerce platforms out there, it can be tough to pick the right one for your venture when locking one. Whether you are starting fresh or it’s your 15th business, an e-commerce seo services platform significantly impacts your business. It helps prospective customers locate you easily and see how your business runs at ease. To reap these benefits, the main key is the best eCommerce platform.
MAGENTO OR SHOPIFY
When it comes to selecting and using the best e-commerce solutions, Magento and Shopify are topping the list, as these two have made their mark in the marketplace; among them, Bigcommerce is very user-friendly, as it makes it easy for people who are not aware of coding, then comes the Woocommerce, which works great if you have a wordpress site in an e-commerce store. Now let’s jump in and see why Magento and Shopify took the lead. Not long ago, both platforms have undergone major changes, updates and improvements, including some ingenious features. These changes have amplified the appeal and made them the most widely used platforms in the first e-commerce space.
This article will help you decide which e-commerce platform is the most friendly; the discussion will also include the platform’s built-in features, tools and extensions. So, once this article ends, you can easily determine which e-commerce solutions are the most SEO-friendly.
MAGENTO- PROS AND CONS
Magento has a vast marketplace that comprises thousands of free and exceptional extensions. It has three different versions, and you can pick your version based on your business needs and even install it for free. Magento commerce comes with advanced features with high scalability, and the Magento Commerce Cloud, with Cloud Hosting, also provides easy personalisation.
The downside of Magento is that it has a longer buildout time and requires a larger budget than most other commerce platforms. Conversely, the Magneto open-source version is free without additional or hidden charges but gets no support from Magento. The other advantage of paid Magento is its direct support from Magneto, which comes with a price tag.
SHOPIFY-PROS AND CONS
The 2020 e-commerce platforms stats report states that (https://www.drip.com/blog/shopify-statistics) Shopify tops that market list and accounts for 24% of the market share in the worldwide e-commerce space. It clearly shows that Shopify is among the most popular platforms and provides more than a million businesses in over 170 countries. It comes with 14 days no, cost trial period, in which you can see and test whether this is the right fit for your business or not. It has some advanced apps and plugins and a dedicated support team, where you can communicate through phone or live chat for any issues or errors.
The cons of Shopify are that it has a monthly plan worth $29.00, which is more expensive than any other e-commerce platform.
WHAT DO SHOPIFY AND MAGENTO HAVE IN COMMON?
You can edit your store’s title page or even the meta description using either of them. You can add ALT TEXT to your product images, which can be of great use during a low internet connection; the text can tell what the picture is about and can be useful to visually impaired users.
CONCLUSION
Although both platforms differ and have their levels, and cannot be neglected that they offer the same basic SEO tools to amplify the optimisation for higher rankings. Hence, gather all the information on pros and cons and select what goes best with the business.
