Today’s shoppers are driven to spend the most time and money in establishments that provide distinctive customer experiences on a competitive retail “high street.”
With online Online Toys in Pakistan shopping providing greater convenience than ever, consumers no longer need to leave their homes if they do not like to. Instead, to justify the time invested, there is an increased desire for a ‘day out experience from shopping trips. Especially when it comes to children. People no longer go to stores to buy items.
As an example, consider the Disney search Online Toys in Pakistan. These shops are frequently include on tourist must-see lists, whether they have children or not! And it’s all thanks to the novel and one-of-a-kind client experiences. In 2019, Hamleys London saw over 5 million visits. New York’s Disney Store ranks well on TripAdvisor, and both establishments commonly appear in suggestion articles recommending the best things to do during a holiday or vacation. Visit any of these stores (or Google photos) to learn about the power of retail drama in building market-leading brand value.
Toy shop experiences
And the bar for one-of-a-kind toy shop experiences is only rising. Lego’s new flagship shop in New York, which opened in 2021, is a case in point, exhibiting the updated immersive retail experience that Lego has planned for the future of its locations worldwide. The notion of retailtainment encompasses a unique blend of digital and physical experiences to give visitors an entertaining and personalized brand connection. It features several creative displays and installations, such as a ‘Tree of Discovery’ composed of 880,000 LEGO elements and a ‘Storytelling Table.’
“While our current shop concept has proven incredibly successful, we are altering it to increase brand loyalty and provide unique experiences that customers will talk about long after they leave.” We want customers to enter our stores and be absorb in a world of LEGO bricks. We created the areas to inspire creativity and imagination and encourage hands-on play.” – Colette Burke, Lego Stores’ Chief Commercial Officer.
Of course, not every toy store or department has the budget to create unique digital presentations or spend 1,900 person-hours building massive trees. What can small businesses and department stores do to remain competitive?
Plenty without breaking
Any company can do plenty without breaking the bank, from prepping your shop for busy holiday seasons and leveraging sensory marketing to using colorful display stands and making Instagramable toy displays. Knowing how to merchandise your high-end toy stock with low-cost toy selections will also help to improve the store experience.
Keycraft, for example, collaborated with the Early Learning Centre chain of stores. We assisted them in fine-tuning their toy collection by providing bespoke display solutions that improved accessibility and the in-store environment. Pocket money toy sales soare by 220% across all stores within one week of the display fixtures being install.
“Working with Keycraft on this project was incredibly exciting, and it allowed us to develop something unique for our clients with a high degree of engagement.” – ELC Store Designer.
More success stories can be found here, illustrating how Keycraft has assisted several Online Shopping Toys for Boys and Girls in improving retail theatre to raise bottom-line results drastically.
So, how could your business add a touch of magic to toy displays in 2022 to create a more immersive and successful retail experience?
