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Why Does Your Company Need a Custom Website Design?

by Nathan Zachary
Custom Website

Your company’s backbone is your website. It serves as your primary customer touchpoint and supports all of your company’s digital marketing efforts. A responsive, Custom Website design communicates your brand’s offerings, unique value propositions, and core values to online visitors.

According to the eCommerce Foundation, 88 percent of consumers in the United States conduct online research before making a purchase or visiting a local store. Online shoppers can quickly become frustrated if their website does not have a professional custom design. This leads to a higher bounce rate, a negative online reputation, and a lower conversion rate.

This should not be the case for your company. Ensure that your target customers can easily locate and navigate your website. To increase your brand’s profitability and success, invest in a responsive, well-designed, and informative website.

What’s Better for Your Business: Custom Fit Web Design or Website Templates?

Your website is a powerful communication platform that allows you to market your brand 24 hours a day, seven days a week and connect with clients all over the world. However, not every website will provide you with the desired return on investment (ROI). Choosing between a website template and a custom design website is the most important consideration.

A website template is a pre-made web design that allows developers to easily plug content into a sophisticated HTML or CSS framework. You can only change a few things, like colours, font styles, and images. Aside from that, you get exactly what you see. Although ready-made templates save time and money, they are limited in terms of flexibility and individuality.

A custom design website, on the other hand, allows you to define and express your brand through page elements that are tailored to your goals. Although custom website design is more expensive than website templates, it provides numerous advantages that give you a competitive advantage. Built-in templates are less search engine friendly, customer-centric, unique, and scalable than custom WordPress website designs.

Custom website design packages allow you to create a website that is tailored to your specific customer journey and brand messaging.

Why Is Custom Website Design and Development the Best Choice for Your Business?

A custom WordPress website design can be a key differentiator for your business in this crowded market. You can avoid unnecessary functionalities and bloatware with a custom eCommerce web design, which can reduce load times. Furthermore, no theme prevents you from customising the look and functionality of a custom-designed website.

Custom Build Website design pricing is well worth your investment, with a brand-building design, SEO-friendly elements, and a solid site architecture. Still not convinced that a custom website design package is the best option for your company? Let’s take a look at the numbers:

When a website’s page load time exceeds three seconds, 40% of online users abandon it (Kissmetrics)

A brand that provides a positive user experience (UX) is trusted by 90% of online shoppers (Toptal)

Consumers cite website design as the most important factor in determining a company’s credibility, with 48% citing it as the most important factor (Ironpaper)

The visual appeal and navigation of a website account for 94% of first impressions (ResearchGate)

A custom-designed website gives you a reliable online presence that meets your company’s quality, branding, and usability requirements. Make use of custom web design services to make a good impression on your website’s visitors. Professional custom website design is available from The Custom Websites to help you expand your brand’s online reach.

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