Home » Will Google December 2022 Link Spam Update Affect Your Website?

Will Google December 2022 Link Spam Update Affect Your Website?

by Nathan Zachary
SEO Malaysia

Google recently announced December 2022 link spam update from the last week, Wednesday, 14 December. The algorithm of this update will target link spam. The websites that are engaged with link spam will penalize under this update. 

But what is link spam? Basically, link spam is buying or selling links to artificially enhance the website’s link popularity. This activity is performed by buying links from other websites, or even they can participate in the link schemes such as link farms. 

As we all know, Google’s update is only designed to improve the quality of search results to eliminate the websites that are engaged with black-hat SEO Malaysia practices. In case your website is engaged with link spam, you can see a significant fall in your search engine rankings!

Important Stats of December 2022 Link Spam Update

Below we have curated the information of significant stats related to the December 2022 Link Spam Update. Let’s take a look!

Update Release Date: 14 December 2022

Update Roll Out Time: 14 December to 28 December 2022

Confirmation: The update was announced on the Twitter account of the Google search console with support documents posted on Google’s search central blog. 

Update Target: Link Spam

Any Previous Release: Google released a previous link update in July 2021.

Regions and Languages: Any particular region or language is not impacted. This is a global update.

What Google States: Websites that are engaged with link spam are affected by the update. Google work to find those websites that are buying or selling links. They will make sure the effects of the links will no longer contribute towards the site authority, search visibility, and rankings.

This is the crucial information about December 2022 Link Spam Update!

You can even engage with the SEO Company Malaysia, which will also help you to know more about the update!

How Does the December 2022 Link Spam Update Affect Your Website? 

Google may change your website rankings as December 2022 link spam update. They will neutralize all the unnatural links and remove signals that pass the link domains. This update affects all the language’s search results.

If your site is affected by this update, it will come down to all the links you acquire and how you link to the other page. We all know that Google has strict guidelines against creating links by SEO Malaysia, mainly to boost search engine rankings. It also provides guidelines for obtaining quality links for your website. 

We hope you know how it will affect your website. Now, what are the main points to consider for December 2022 link spam update? 

Google has also provided guidance on the update December 2022 link spam for the website. Below we are mentioning!

Guidance By Google on December 2022 Link Spam Update

Google has outlined the latest algorithm update that helps you to better understand the link spam update. We have curated the list of main points that you should consider:

  • The update will take about two weeks to come into effect.
  • After 2 or 3 days of the announcement, the biggest impact will likely be experienced.  
  • This update can easily find the website purchasing and selling links.
  • If any link is obtained by the website for the purpose of increasing search engine rankings is considered to be “unnatural”. 
  • The update only aims to invalidate the unnatural link’s impact but not to penalize them. 
  • This Google update only works on the artificial manipulation of search engine rankings via link spam. 
  • Link spam updates by Google will take a step further with an aim to find offenders before they acquire visibility on search engines. 


This new Google link spam update will work to clear out more and more spam links. If you are following Google’s best practices, you don’t need to worry about it. 

But if you want to acquire better results, you should get in touch with professionals. Bthrust is the leading SEO Company in Malaysia that will help you out!

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