Medicine has become much more competitive. Patients are much savvier as well. People are no longer satisfied with being referred to a particular doctor, and they are not going to look for a doctor in the Yellow Pages anymore. If you’re a doctor, you will have to turn to social media to market your clinic, because patients want to know their doctors thoroughly before making an appointment.
If this were 14 years ago, you would have been confined to Facebook and Twitter, but social media platforms have been with us for more than 15 years. You have choices if you want to promote your office or clinic on a platform:
- YouTube
- Snapchat
And many others.
Social Media Marketing Strategy According to Hike Ur Businness
You should do the following when you’re serious about doing social media marketing.
Formulate a Strategy
They taught you in medical school that you would get further in your career and treating patients if you created a strategy. The same logic applies to social media marketing strategy. About three-quarters of Americans use social media platforms, which is growing yearly.
You’ll get further if you create a strategy that allows you to educate your potential patients about you and your practice. Make sure you present yourself as a kind and caring human who’s always open for a chat. It’s that kind of interaction and engagement that patients look for when shopping for doctors.
UnKnow what you want to accomplish
That’s just a fancy way of saying set clear and realistic goals. Figure out what you want to accomplish. It could achieve 80% customer retention in 6 months and acquire ten new patients a year.
The next step is to use the SMART framework to achieve your goals. Here’s a brief explanation of the SMART framework:
- Specific
- Measurable
- Attainable
- Relevant
- Time Specific
You want to track your progress towards your goals within the framework. It’s the only way you’ll know if your goals are working as you wanted them to.
Understand Your Audience
Know what’s important to your prospects and market accordingly. You need to know the following information about your target audiences before you start to create interactive and engaging social media posts:
- Age
- Where they live
- What they do for a living and the industries that they work in
- Average incomes
- Their interests and hobbies
Finding that information isn’t rocket science. Researching Linkedin and Google should give you 85% of this information. Use Google Analytics data to understand the rest.
Understand Your Competition
You’re going to have other doctors who are doing what you’re doing. That’s why it’s essential to understand who your competitors are, what they do, and what they are like, among other things. After you know all of this, you’ll be able to craft powerful and engaging posts that are attention-grabbing and unique and explain why your prospects should choose you over another doctor.
You can turn to Linkedin and various sites online to learn this information.
Post Regularly
You need to post regularly to get the type of interaction that will generate any type of following, much less drives droves of traffic. You can increase engagement and build a bigger following faster by having a presence on YouTube. It also helps if you have a Q & A section on your social media profiles.
Do Regular Audits
It’s called benchmarking in the business world, and it works. You want to periodically look at what is and isn’t working in your SMM campaigns. You may need to tweak or fine-tune your marketing efforts to ensure that you’re reaching as many people in your target audiences as possible without spending a small fortune.
Make sure to research the social media platforms your prospects use most often and market heavily on those.
You Must be Smart
Medicine has changed. The days when patients came to doctors and blindly accepted and followed their advice are over. The field is competitive, and doctors need to be smart about how they promote online themselves. One way they can do that is through quality and meaningful social media marketing.
