Selling software as a service (SaaS) is challenging. Boosting SaaS sales is even harder. This article will give you the strategies you need to sell faster. In today’s world, most users access applications through their phones and tablets rather than desktops. They expect an application to be mobile-friendly from day one and not require them to download anything to use it from any location.
Apps that are not user-friendly are less likely to be used in the future. If your SaaS app is not mobile-friendly, potential customers may never get around to using it again or limit their access to it because they don’t want to download another app from another location or device. You can sell more if you align your business objectives with how customers will experience your product and what benefits your customers value most about it. Here are 7 foolproof strategies to boost SaaS sales:
- Target the right customers at the right time
- Show your customers how your product will benefit them
- Demonstrate that potential customers can’t get what they want from anyone else
- Be confident that you’ll close the sale
- You have to be proactive and consistent
- Don’t forget customer support is as important as anything else
- Help your existing customers get more value from you
- Stay tuned for upcoming trends in SaaS sales and marketing.
Target the right customers at the right time
This strategy is about understanding your customer. This strategy’s next step is to determine why they need your product and what they value most. This helps you determine which customers and what type of promotion to target. You can learn more about your customers by creating personas and surveys. If you have a specific goal, like increasing the number of users in a certain country, then that’s an ideal time to promote your product to that market. If you know how many users you want in a certain country, you know when to target them with that specific goal. Remember to start smoothly and try to apply well-known sales techniques such as the foot-in-the-door technique.
Show your customers how your product will benefit them
People are not interested in buying something if they don’t feel like your product will provide them with value. You must first find out what benefits your customers value most from the service you offer and then build an experience around them. How will your customers know it will be a valuable experience for them? That’s easy! Ensure that what you offer is clearly communicated through your marketing materials, your website, and the app itself. People want to buy from businesses that offer good value for what they sell.
They want to know how much time or money they will save by using it. To drive this point home, use numbers in your marketing materials and make them visible on your website or in-app to show people how much time or money they can save with your app. In this way, you can make the decision easier for people because they see the positive impact of using your application right before their eyes.
Demonstrate that potential customers can’t get what they want from anyone else
Your goal is to make your software as unique and sought after as possible, so you must demonstrate why customers can’t get what they want from anyone else. Your product should be able to stand out among the alternatives. You need to convince potential customers that your product is the best choice for them and show them how it will benefit them. If you can do that well, you won’t have trouble selling more.
One way to show potential customers that no one else offers what you do is by providing data and analytics about how your product compares with its competitors. This will help your customers understand which features are most important to them so they can decide which product is best for their needs. Showing potential customers how your product would benefit them will give you a better chance of getting their attention and interest at the same time.
Be confident that you’ll close the sale. You have to be proactive and consistent.
If you want to close the sale with your customers, you need to be confident and stay consistent in your messaging. Focusing on how your SaaS app solves problems for customers will help you keep them interested. You also need to let clients know they can expect a response time of fewer than 15 minutes when contacting your company. This will show that you care about their business and that you’ll provide quick answers to any questions they have. They should be able to trust and believe in what they hear from you. You’ll also need to make sure that the conversation is personalized, so it’s relevant to them as well.
Don’t forget customer support is as important as anything else.
When you provide customer support, your customers will be happy, and likely choose to use your product again. Providing great customer support doesn’t have to be complicated. It can be as simple as answering the phone consistently or responding to emails in a timely manner.
Customer support is essential for any business, but especially for SaaS businesses that want their customers to love their applications. If you want to sell more, you need to create a relationship with your customers. Provide them with excellent customer support and listen to what they have to say about your product or service too.
Help your existing customers get more value from you
Your existing customers are your best salespeople. By focusing on the value, they get from your product, and what they want, you can increase the length of time that it takes for them to buy again. You can also incentivize their purchasing through discounts or by offering a free trial or subscription during a limited time period.
Stay tuned for upcoming trends in SaaS sales and marketing
TDWI research shows that there are many trends in SaaS sales and marketing. For example, a recent trend is having customers pay for premium features upfront through their own website and then get a free trial of the product. And while this strategy can work, it may not be the best long-term plan. If you want to boost SaaS sales, you should stay tuned for upcoming SaaS sales and marketing trends to adapt your business accordingly.
