Your website is critical to your success in a world of constant change. It is the face of your company and the first impression people will have about you. It is where you showcase what makes your product unique and let your customers know why they should care and why they need to buy from you now more than ever. You need a website that reflects who you are, your products, and your willingness to reach your customers to get them to buy from you.
Your customers are already drawn to you because they recognize you or your quality. To capture and hold that audience, you must communicate with them in the language they expect and the medium they’re most comfortable with. Once you capture your audience’s attention, they’ll interact with your brand in a way that doesn’t feel forced. They’ll feel like they’re meeting friends rather than marketing characters.
One of the best ways to convey your company’s brand is by creating a beautifully designed website that effectively communicates your message to the world. That requires an understanding of who your audience is and knowing how to create a website that is a true reflection of you and your brand.
Worth of eCommerce Apps
With a mobile-first approach, businesses can see a rise in conversion rates as shoppers first view an optimised version of the mobile website or app, and then, if they choose, they can continue to view the desktop version. This helps them get to the content and the information they need on the websites or apps they use most often, all with the convenience of a single interface.
As eCommerce development services have evolved over the years, so has the way people shop and buy online. For many, the shift to mobile and tablet devices has been the most significant change in how they shop since the invention of the Internet and the one with the most significant impact on their shopping behaviour. While retailers are continuing to adapt to this change and compete for customers’ hearts and minds, e-commerce platforms have emerged as a strong competitor to physical stores, given their ability to serve customers 24 hours a day, seven days a week, and provide them with many added benefits,
You can use the Best E-Commerce Apps 2023 in this post as inspiration for your upcoming eCommerce store design.
7 Best Examples of e-Commerce Apps for Your Inspiration
Sephora
The beauty retail giant built its physical store and the app on the same Brownstone building, and now, its digital footprint is a permanent part of its physical world.
The app allows customers to shop Sephora’s products for makeup, skincare, fragrance, and more, as well as to discover what Sephora products are coming soon with new scents and textures.
Key features:
Feature highlights:
- The app has more than 2 million downloads
- Loyalty card and gift card, product scan for rating and reviews
- Personalised alerts about available offers
- Virtually try on different makeup products
- AR feature has driven more than 8.5 million visits
ASOS
ASOS, one of the UK’s leading beauty retailers, has launched several innovative digital experiences that aim to improve the customer shopping experience. The company’s new ‘The Look’ app offers customers a wide variety of customizable makeovers, and the ‘My Wardrobe’ section lets them keep track of their outfits and purchase them directly from the app. ASOS also offers an online store that stocks more than 85000 products, many of which are exclusive to the platform. With so many options available, it is no wonder that ASOS is quickly growing its customer base.
Key features:
- “Style Match” visual search tool
- Quick-search for similar items to any desired outfit
- Analyzes colour, pattern, and texture from the image
Boxed
The beauty retailer launched a new “boxed” website and mobile app to make it easier to shop wholesale products from the brand’s website. The unique digital experience solves a problem for many customers who don’t have a store location but still want to shop for discounted wholesale products in a convenient location.
In the first iteration of the new mobile experience, stylish new boxes can hold any of the products, such as candles, hand soap, lotion, and personal care products, including deodorant, cologne, and hair conditioner. Customers can search, select, and purchase these products through the app and access them through the delivered boxes.
Key features:
Feature highlights:
- Users can build curated shopping lists and ideas for specific occasions
- Based on past purchases, the app applies ML to predict when its customers run low on a product.
- SMART Stock up sends a reminder to customers to re-order the products.
Glasses by Warby Parker
Warby Parker is an innovative American online retailer of prescription glasses and sunglasses. The company was founded in 2009 by Brian Bock and Dave Gilboa. With over one million customers and a growing cult following, the company offers a wide range of prescription glasses and sunglasses from well-known brands, such as Horn and Hardman, Dsquared2, and Oakley. Customers can browse the selection, select their glasses or sunglasses, and then select the size.
Key features
- Offers digital try-on and a convenient experience
- Allows customers to place a virtual glass style on their photos
Nike
Nike has always been a company that’s been willing to experiment with new ideas and technologies. They’ve taken their digital transformation to a new level in the past few years. Driven by evolving customer behaviours and preferences, Nike has transitioned from a company that sells products to a company that sells experiences. This shift has allowed them to increase their market share and improve their profits.
Nike has released an app for its consumers that will allow them to personalise their experiences through digital and physical environments. This app removes consumers’ friction when trying to find the product, purchase it, and have it delivered to their door. By making this process more seamless, Nike hopes to create a more personalised and comfortable shopping experience for its customers.
Key features
- Enables customer to check any item and it’s in-store availability
- NikePlus members can access unique Nike products, exclusive discounts, and partner rewards for their in-app shopping
- With a barcode scanner, users can quickly check product details, discover available options, and much more.
JOANN
Jo-Ann Fabric and Craft Stores, the US’s most extensive fabric and craft retailer in 49 states, was founded in 1943 as a single retail store. The company has seen tremendous growth over the years and operates more than 2,500 stores nationwide. The company offers various products, including fabric, craft supplies, and home decor.
The JOANN App is an innovation that allows consumers to make better decisions faster on their own without needing to press a button. Use the JOANN app to discover new products, search the app for required like-new supplies, and access tool information, pricing, and availability for any product.
Key features
- Customers can shop for supplies, find project ideas and take advantage of mobile coupon offers.
- An industry-first tool that enables users to publish their projects with photos, videos, and even music
Wayfair
Wayfair continues developing innovative technology features within the mobile app that completely transform how people shop for their homes. With the recent release of My Wayfair, customers can now personalise their shopping journey by following their favourite items, inspiring ideas, and accessing product information and ratings. Wayfair also provides Sale Alerts to be notified when a product is on sale in your area, helping shoppers save on their favourites.
Key features:
- Leveraged by AR, the app turns every home virtually into a furniture showroom
- “View in Room 3D” feature makes shopping from home quick and easy
- Enables users to make online purchases with the confidence
Tips to Make a Great eCommerce Site
- Responsive Design
- Visually-Appealing Design
- Product Images
- Colours and Fonts
- Accessibility
- Easy-to-Use Navigation
- Engaging User Experience
- Trust Signals
Wrap-up
Some eCommerce sites are known for their style and design. These sites sell unique, high-quality products or services and boast a strong brand image. Others might have a good-looking site but not sell what they’re selling.
As an eCommerce website, your objective is to turn as many of your visitors into paying customers as possible. For this to happen, your website needs to be as easy to navigate as possible, and it needs to be fast to load, so your potential customers don’t leave your website before they have a chance to get what they came for.
You can consider Outsource App Development to build a well-optimised online store that can improve a brand’s image and increase sales, higher traffic, and better customer engagement. Making your website easy to use and navigating through it correctly will help you maximise your sales and traffic.
