According to eMarketer, the US social eCommerce market skyrocketed by almost 38% to $26.77 billion in 2020 and is expected to surpass $50 billion annually by 2023.
This stat shows the rise of social commerce platforms in the coming years.
But for businesses choosing the best social commerce platform for boosted sales & revenue remains a dilemma.
Through this blog, we will try to sort out this dilemma of yours as we bring you the best social commerce platforms for the year 2023.
Best Social Commerce Platforms In 2023
1. Taggshop
Taggshop is a social commerce platform that focuses on integrating the benefits of social media into eCommerce.
It assists you in making your content shoppable and integrating it across your online store (product, category, and checkout pages) to build social proof and increase sales.
It enables you to use email content to connect with customers, collect more UGC, and tap into instinctive buying.
Furthermore, it can help you improve the performance of your social ads by using shoppable content and user reviews instead of branded visuals.
It helps brands create a successful campaign that increases conversions while also providing a superior customer experience and building brand image and identity.
It, as a social commerce platform, gives you all of the features you need to make customer shopping as interactive, engaging, and simple as possible.
E-commerce brands, in particular, benefit from using a social commerce platform. eCommerce is facing challenges as a result of issues such as low conversion rates, high bounce rates and cart abandonment, and low user engagement.
2. Instagram
It is one of the most effective Social Commerce platforms. Instagram Shops, which has over 1 billion active users, makes it easier to connect businesses and customers.
Shoppable Instagram allows businesses to personalize their storefronts by adding hundreds of items and collections.
Customers can buy from these ‘Shop’ pages or click on a shoppable post, then proceed to checkout without encountering any blind spots.
Because of its high visibility, Social Commerce Instagram is unquestionably indispensable.
3. Facebook
Launched in 2022, Facebook Shops assisted small and medium-sized businesses in shifting online and creating shoppable storefronts. Not only is Facebook Shops mobile-friendly and free, but it is also completely customizable, allowing you to import an existing product catalog or create a new one on the platform.
Once your customers discover your page and products, Facebook will feature products based on the shopper’s unique preferences and search history, providing them with a personalized customer experience.
The customer may complete the purchase within the Facebook platform or be directed to your ecommerce site. You can also communicate with the customer via Facebook Messenger if necessary to answer questions and provide support.
You can also use your Facebook page to share company news, interact with current and potential customers, and introduce new products.
4. TikTok
TikTok has emerged as a social platform for young people and future generations such as Generation Z.
It does not have any commerce tools; however, it is a video-sharing platform that allows users to upload and share their video content with others.
TikTok’s features can be applied in commerce, allowing it to become a powerful social media platform in the future.
It already has a global partnership with Shopify. TikTok marketing campaigns can be created, run, and optimized directly from the Shopify dashboard.
By creating native, shareable content, you can convert your items into In-Feed shoppable video advertisements.
5. Pinterest
The great thing about Pinterest is that most users are more concerned with the content than with the creator.
Unlike platforms such as Instagram and Facebook, where the influence of the user or brand may be more important, Pinterest allows merchants to focus more on creating great products and less on building their personal reputation.
Pinterest was founded in 2010 as a platform to help people find inspiration for all aspects of their lives, including home decor, fitness and wellness, and fashion.
However, in 2015, Pinterest began offering shoppable pins to a select group of brands, allowing them to add a “Buy” button to their pins, but this feature quickly became more widely available to other brands.
Merchants can create Product Pins using Pinterest for Business, which display updated pricing and stock information and allow shoppers to save products directly to their personal boards.
If the shopper is ready to buy, they can tap on the Product Pin, which takes them to the product page on the brand’s website.
6. YouTube
This video platform is great for entertainment, information, and problem solving, but it also allows you to sell.
Many companies produce video content that resonates with their target audiences, such as advice, how-tos, product demonstrations, or user stories, which can be an effective way to market products.
Getting your content shared, working with influencers, and engaging with your audience can all help increase your YouTube views.
When a user arrives at your video, make sure they can get to your online store.
Wrapping Up!
In this blog, we mentioned some of the best social commerce platforms that performed really well in 2022 and will continue to stay top of the social commerce platforms list in 2023.
The future of social commerce depends on these platforms. Select the one that suits you best and get on with it.
