Home » Blast Partners With Jugrnaut And Red Bull

Blast Partners With Jugrnaut And Red Bull

by Nathan Zachary
essentials hoodie

Blast has teamed up with Chicago-based streetwear brand Jugrnaut, label partners Red Bull Records, and his personal Evgle LLC imprint for My City to Chi City, a new capsule collection.

The collaboration features four athletic wear-inspired pieces consisting of limited edition t-shirts and shorts designed to resemble the iconic Chicago Bull red and black colorway. Blxst’s logo can be seen plastered on the back of the tee and across the short’s crotch area in a font reminiscent of the NBA team’s signature logo.

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Furthermore, Blast has also enlisted celebrity jacket designer Jeff Hamilton to create a limited edition jacket to celebrate the release of his latest LP, Before You Go. Hamilton, known for his work with Michael Jordan and Kobe Bryant, and Blxst’s joint effort will be available for purchase as a jacket bundle consisting of the jacket, a collectible design sketch by Hamilton, and a branded garment bag.

My City to Chi City debuted on Friday (July 29) at a 3-day pop-up during Lollapalooza at Jugrnaut’s flagship store. In addition, Blast made a special in-store appearance to commemorate the newly released duds.

Blast fans who didn’t attend the Lollapalooza festival can snag the capsule collection through an immersive 3D microsite, which grants fans access to the merchandise. It also features a short film detailing the Juggernaut and Blxst partnership, and an authorized Apple Maps guide listing must-see Chicago locations curated by Juggernaut, Red Bull Records, and Blast.

View the images of the collection below.

Click here to read the full article.

‘Calling All Short Girls:’ Clothing Brand Is Finding Its Perfect Fit In Buffalo

BUFFALO, N.Y. (WKBW)  — There is a new Buffalo-born clothing brand proudly “calling all short girls.”

‘Short girl’ clothing is a new e-commerce business that founder Sue Schaffstall says addresses an age-old issue.

“I am 4-foot-9 and I have always struggled with finding clothes that fit properly,” says Schoffstall. “I thought I would try and solve a problem for other short girls out there.”

short girl sue

Short girl/Buffalo Video ProsSue Schaffstall says a desire to “solve a problem for other short girls out there” led to the creation of short girl clothing.

Feeding off years of frustration Schaffstall turned to creativity and spent two years designing and developing the short girl brand. “We make clothing for women who have a difficult time fitting even into Petites,” says Schoffstall.

The brand launched in May with short girl jeans.

short girl 4.Jpg

Short girl/Buffalo Video Pros

“They are straight leg jeans, they are mid-rise, they fall just below your navel”, says Schoffstall. “The difference between mine and the standard petite is that we sell by inseam.” “My jeans come in a 25, 26, or a 27 inseam which is unheard of in the women’s clothing industry. No one else does that right now.”

Short girl jeans are manufactured in the United States and are hand cut and hand sewn using denim from California. The jeans, for now, can only be purchased online and retail for $189.00. Schoffstall says it’s for a good reason.

short girl jeans.Jpg

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