A striking sign or logo can hugely impact brand awareness, and custom neon signs can be effective in many ways. I need to find out the method. Read on to find out how your brand can benefit from LED neon signs.
We see signs and logos daily, and some leave a lasting impression. Think of a green Starbucks sign, Amazon’s simple logo, or Google’s colored logo. All of these brand signs and logos are instantly recognizable; more than that, you subconsciously associate yourself with the brand when you see the brand sign.
The logos and signage of brands you’ve interacted with may remind you of that brand’s products, excellent customer service, or positive interactions. For many reasons, having impressive and memorable signage is an important part of any business.
Each sign contributes to the overall image of your brand, whether it’s a large storefront logo, a branded image on your website, or a neon customer sign on the wall of your store. Therefore, it is important to understand how signage affects branding and how clients perceive your company.
Here, we’ll focus on how signage can help build and increase brand awareness for your business. A sign is more than just a logo. It can take many forms and work for you, even if unaware.
How Signage Increases Brand Awareness
Look closely at how signage can affect your company’s brand awareness. At MK Neon, we focus specifically on neon lights because that is our area of expertise. (This happens to be the best indication, not prejudice or anything!)
Your sign acts as your first impression
Your company’s logo, brand image, signage, and advertising, whether online or in-store, are the first thing new clients will interact with your business. That’s why making an immediate and meaningful impact is so important.
A sign contains information about your company and its personality. A custom neon sign allows you to convey this information to your clients.
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Imagine a client walking into a local cafe for the first time and seeing a bright neon sign on the wall. A sign isn’t necessarily a company logo, but it can be a quirky or engaging quote. Clients may think your company is youthful, fun, friendly, and playful. Hmm. They will find that they can come to your cafe to unwind, relax and be themselves in a casual setting.
Reach your target audience
You should ditch the flashy neon signs if you run a local bridge club for seniors. But most of the time, notable signs can be a positive force in reaching and retaining your target audience.
Whether you are a new business or in the rebranding stage, we want to help you identify your target audience and create signage and branding materials that appeal to your target audience first and foremost.
Ask yourself what type of audience you’re trying to reach. For a luxury brand, you want signage that looks different from a children’s clothing store. When creating a feel and image that appeals to your target base, your signage should stay with your brand. Custom neon signs are a great way to stay trendy and current while helping your establishment connect with new consumers.
